Total Digital Marketing Guide 2026:SEO, PPC, SMM, Web, Email
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Unclaimed ProfileThis comprehensive digital marketing masterclass, designed by industry expert Tanmoy Das, offers an all-in-one pathway to mastering the modern digital landscape. Updated for 2026, the course provides deep-dive modules into crucial marketing channels, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), and advanced tracking setup using Google Tag Manager (GTM). Whether you are looking to promote an e-commerce storefront, scale a boutique clothing brand, or establish a freelance digital agency, this program equips you with highly practical, actionable skills. You will learn how to optimize website structures for search engines, craft compelling email marketing flows that convert, and design paid ad campaigns that deliver measurable return on ad spend (ROAS). Beyond tactical execution, the curriculum emphasizes data-driven decision-making, showing you how to read Google Analytics, monitor conversion metrics, and adapt to emerging AI-driven marketing trends. Designed for both beginners and seasoned marketers, this intensive guide ensures you can build, launch, and optimize high-converting marketing funnels from scratch.
About the creator
Tanmoy Das
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Tanmoy Das is a practical-minded digital marketing educator specializing in comprehensive, modern-day strategies. His expertise spans search engine optimization (SEO), paid advertising, social media marketing (SMM), and technical integrations like Google Tag Manager (GTM). Tanmoy designs his curriculum to address the rapid advancements in marketing, heavily incorporating artificial intelligence tools like ChatGPT and Gemini into traditional marketing workflows. His instructional style emphasizes hands-on execution over theory. Tanmoy breaks down complex concepts, such as analytics tracking and web development foundations, into digestible step-by-step guides. He focuses on enabling students to build real-world campaigns, track their performance accurately, and leverage automated tools…Show more
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Learning format
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Price may change · updated within 1–2 weeks
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What You'll Learn
- SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
- PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
- Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
- Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
- Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
- Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
- Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
- Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
- Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
- Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Best For
- Entrepreneurs and small business owners looking to manage their own end-to-end digital marketing.
- Freelancers who need to expand their service offering to include SEO, PPC, and analytics setup.
- Marketing professionals seeking a modern, consolidated refresh on 2026 industry standards and tools.
- E-commerce store operators aiming to drive higher traffic and conversion rates through data-backed strategies.
Not For
- Individuals looking for quick-fix shortcuts or get-rich-quick marketing schemes.
- Corporate-level managers seeking high-level strategy theory without hands-on tactical implementation.
- Students looking for a niche deep-dive into only one specific area like advanced coding or data science.
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