Digital Marketing Essentials 2026: PPC, SEO, SMM, Web Dev!
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Unclaimed ProfileThis comprehensive masterclass, curated by Tanmoy Das, offers a modern, future-proof blueprint for anyone looking to master the vast world of digital marketing. Designed to bridge the gap between technical execution and strategic planning, the course dives deep into core pillars such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), and email outreach. Students will learn how to set up robust tracking systems using Google Tag Manager (GTM), craft highly engaging content strategies, and build conversion-focused websites from scratch. By integrating basic web development essentials into the marketing curriculum, this program ensures that marketers understand the technical underpinnings of landing pages and user experience. Whether you are a business owner looking to scale your online presence, an aspiring marketer aiming to build a stellar portfolio, or a SaaS professional seeking to optimize acquisition channels, this course provides practical, actionable insights and hands-on projects to achieve measurable growth and navigate the ever-evolving search engine and social algorithms.
About the creator
Tanmoy Das
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Tanmoy Das is a practical-minded digital marketing educator specializing in comprehensive, modern-day strategies. His expertise spans search engine optimization (SEO), paid advertising, social media marketing (SMM), and technical integrations like Google Tag Manager (GTM). Tanmoy designs his curriculum to address the rapid advancements in marketing, heavily incorporating artificial intelligence tools like ChatGPT and Gemini into traditional marketing workflows. His instructional style emphasizes hands-on execution over theory. Tanmoy breaks down complex concepts, such as analytics tracking and web development foundations, into digestible step-by-step guides. He focuses on enabling students to build real-world campaigns, track their performance accurately, and leverage automated tools…Show more
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Program Overview
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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
- Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
- Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
- Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
- PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
- Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
- Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
- Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
- Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
- Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Best For
- Aspiring digital marketers looking for a comprehensive, full-stack marketing foundation.
- SaaS professionals and business owners aiming to manage their own customer acquisition and lead generation.
- Small business owners who need to build, track, and optimize their own conversion-focused web presence.
- Individuals wanting to master technical skills like Google Tag Manager alongside core marketing strategy.
Not For
- Complete beginners looking for a short 'get rich quick' scheme without hands-on effort.
- Senior marketing executives who are already experts in complex cross-channel attribution modeling.
- Professional web developers seeking advanced coding, backend architecture, or full-stack software engineering courses.
- Learners who prefer theoretical concepts over the practical, technical implementation aspects of marketing.
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