Double Your Freelancing Rate

Brennan Dunn

Brennan Dunn started his career as a side-hustle freelancer before quitting his job to go full-time. Within three years, his solo freelance business grew into an agency of 11 employees generating $2 million in annual revenue. He built Planscope, a project management SaaS for freelancers, and then sold it — a founding experience he credits for teaching him what not to do with his next software company. He moved from Florida to Virginia with his family and launched Double Your Freelancing in 2012, originally as an ebook teaching freelancers how to charge based on value rather than hours. The ebook sold enough copies to justify building a full video course, and Double Your Freelancing has since grown into a 7-figure per year solo business serving 60,000+ freelancers and agency owners across courses, a podcast, community events, and co-host Zach Swinehart. His most recent book, This Is Personal: The Art of Delivering the Right Email at the Right Time, was published in 2024, and covers the personalized email marketing methodology that underpins his second major venture.Alongside Double Your Freelancing, Brennan founded RightMessage — a personalized marketing software company that delivers 135,000+ variations of email sequences based on subscriber segmentation data. RightMessage generates $10,000+ per month in recurring revenue, and the Create & Sell newsletter Brennan writes has 9,000 subscribers. His current product catalog for Double Your Freelancing includes Double Your Freelancing Rate ($297, his flagship course), which has been updated from its ebook origins into a six-module video course with scripts, templates, case studies, and role-playing exercises; a Mastering ConvertKit course teaching email automation; a higher-ticket consulting program; and Double Your Freelancing Clients, a companion course on client acquisition. The platform also runs live bootcamps and events co-led with Zach Swinehart. The 100% satisfaction guarantee on Double Your Freelancing Rate — with a full refund available if students don't feel they got more value than they paid — is one of the stronger buyer protections in this category.Double Your Freelancing Rate has 0 verified AllPros reviews at time of publication. Third-party independent coverage shows a divided picture: one reviewer who paid $297 and had over a year of freelancing experience described the course content as "fluff" that would be more useful to a complete beginner than a practitioner. Goodreads readers of the original ebook (55 reviews, 4.07 average) are significantly more positive, with multiple reviewers documenting rate-doubling outcomes after implementing the value-based pricing and proposal framework. The course is built around treating yourself as a consultant rather than a commodity — a conceptual shift that, based on Goodreads evidence, works for students who implement it but delivers limited new insight to those who've already internalized value-based pricing.AllPros collects verified, course-specific student reviews independently. Double Your Freelancing has served 60,000+ freelancers over more than a decade — a large enough student base to generate a meaningful and current review record. If you've taken Double Your Freelancing Rate, Mastering ConvertKit, or any other Brennan Dunn program, your review is the first independent data point on this platform.

Virginia, United StatesWriter/Marketer/Developer/designer