Brennan Dunn

    Brennan Dunn

    Business · English

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    Who Is Brennan Dunn?

    Brennan Dunn started his career as a side-hustle freelancer before quitting his job to go full-time. Within three years, his solo freelance business grew into an agency of 11 employees generating $2 million in annual revenue. He built Planscope, a project management SaaS for freelancers, and then sold it — a founding experience he credits for teaching him what not to do with his next software company. He moved from Florida to Virginia with his family and launched Double Your Freelancing in 2012, originally as an ebook teaching freelancers how to charge based on value rather than hours. The ebook sold enough copies to justify building a full video course, and Double Your Freelancing has since grown into a 7-figure per year solo business serving 60,000+ freelancers and agency owners across courses, a podcast, community events, and co-host Zach Swinehart. His most recent book, This Is Personal: The Art of Delivering the Right Email at the Right Time, was published in 2024, and covers the personalized email marketing methodology that underpins his second major venture.Alongside Double Your Freelancing, Brennan founded RightMessage — a personalized marketing software company that delivers 135,000+ variations of email sequences based on subscriber segmentation data. RightMessage generates $10,000+ per month in recurring revenue, and the Create & Sell newsletter Brennan writes has 9,000 subscribers. His current product catalog for Double Your Freelancing includes Double Your Freelancing Rate ($297, his flagship course), which has been updated from its ebook origins into a six-module video course with scripts, templates, case studies, and role-playing exercises; a Mastering ConvertKit course teaching email automation; a higher-ticket consulting program; and Double Your Freelancing Clients, a companion course on client acquisition. The platform also runs live bootcamps and events co-led with Zach Swinehart. The 100% satisfaction guarantee on Double Your Freelancing Rate — with a full refund available if students don't feel they got more value than they paid — is one of the stronger buyer protections in this category.Double Your Freelancing Rate has 0 verified AllPros reviews at time of publication. Third-party independent coverage shows a divided picture: one reviewer who paid $297 and had over a year of freelancing experience described the course content as "fluff" that would be more useful to a complete beginner than a practitioner. Goodreads readers of the original ebook (55 reviews, 4.07 average) are significantly more positive, with multiple reviewers documenting rate-doubling outcomes after implementing the value-based pricing and proposal framework. The course is built around treating yourself as a consultant rather than a commodity — a conceptual shift that, based on Goodreads evidence, works for students who implement it but delivers limited new insight to those who've already internalized value-based pricing.AllPros collects verified, course-specific student reviews independently. Double Your Freelancing has served 60,000+ freelancers over more than a decade — a large enough student base to generate a meaningful and current review record. If you've taken Double Your Freelancing Rate, Mastering ConvertKit, or any other Brennan Dunn program, your review is the first independent data point on this platform.

    Overview of Brennan Dunn

    CategoryBusiness
    LanguageEnglish
    Based inVirginia, United States
    Active since2012
    Social links
    Visit websitetwitteryoutubefacebooklinkedininstagram

    * Based on public sources, unverified.

    Brennan Dunn's Programs

    Double Your Freelancing Rate bannerHighest rated
    Double Your Freelancing RateFreelancing

    No verified reviews yet, be the first to review

    Students consistently report practical, actionable guidance on raising rates and handling client discussions. The course requires active effort to implement strategies and adjust workflows. No major criticisms are noted in the reviews, though success depends on applying the methods. Participants generally experience measurable income improvements when they follow the recommended steps.

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    Is Brennan Dunn Legit?

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    FAQ

    Answers to what buyers usually ask before enrolling in Brennan Dunn’s courses, pricing, reputation, refunds, and how AllPros scores verified reviews.
    Is Brennan Dunn a scam?

    Brennan Dunn is not a scam. He's a practitioner with a documented track record — a $2M/year agency, Planscope (SaaS built and sold), RightMessage ($10K+/month MRR), and Double Your Freelancing, a 7-figure solo business serving 60,000+ freelancers since 2012. Double Your Freelancing Rate carries a 100% satisfaction guarantee with a full refund available if you don't feel you got more value than you paid. No fraud complaints, BBB filings, or scam allegations appear in any public source. AllPros has 0 verified course reviews at this time.

    Is Double Your Freelancing Rate worth it?

    At $297 with a 100% satisfaction guarantee, Double Your Freelancing Rate is worth it for freelancers in their first 1–2 years who haven't yet built a value-based pricing and proposal system. The variable proposal framework (offering three pricing tiers) and the consultant positioning reframe are specific, immediately applicable tactics with documented outcomes from Goodreads readers of the ebook. It's not the right fit for experienced freelancers who already price by value — one independent reviewer with 1+ year of experience found the content thin at that stage.

    What is Brennan Dunn's best course?

    Double Your Freelancing Rate ($297) is the flagship and most documented product, with a 100% satisfaction guarantee and a Goodreads rating of 4.07 from 55 ebook readers. Mastering ConvertKit is the best option for freelancers and consultants who want to build personalized email automation — Brennan's 11 years building email systems for Double Your Freelancing and RightMessage make him one of the most credentialed practitioners in this specific niche. Verify current pricing for Mastering ConvertKit at doubleyourfreelancing.com.

    How much do Brennan Dunn's courses cost?

    Double Your Freelancing Rate is $297 with a 100% satisfaction guarantee and lifetime access. Double Your Freelancing Clients and Mastering ConvertKit pricing is not publicly confirmed — verify at doubleyourfreelancing.com before purchasing. Higher-ticket consulting and bootcamp programs are also available at prices not publicly listed.

    Who is Double Your Freelancing Rate for?

    The course is built for freelancers and independent consultants who sell B2B services — web development, design, copywriting, marketing, strategy, and similar expertise-based work. It works best for those in the early stage of freelancing who are still pricing by the hour or flat rate and haven't made the conceptual shift to value-based pricing. It's less suited for creative freelancers in consumer-facing markets, tradespeople, or those who've already internalized and implemented value-based selling.

    What is RightMessage and how does it relate to Double Your Freelancing?

    RightMessage is Brennan's personalized marketing software company — a SaaS tool that enables website owners and email marketers to deliver conditional, personalized content based on subscriber segmentation data. It operates separately from Double Your Freelancing as its own business generating $10K+/month in MRR. The two businesses share a common philosophy: segmenting your audience and communicating based on what each person actually needs. Mastering ConvertKit and the Create & Sell newsletter are the educational bridges between the two businesses.

    What is the Create & Sell newsletter?

    Create & Sell is Brennan Dunn's personal newsletter with 9,000 subscribers, covering email marketing, segmentation, and audience monetization for online creators and consultants. It's his free, ongoing content platform where he shares the personalized marketing insights that underpin both Double Your Freelancing and RightMessage. It's the best free resource for evaluating Brennan's teaching style and methodology before purchasing any paid product — subscribe at doubleyourfreelancing.com or rightmessage.com.

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