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Unclaimed ProfileThe Email Marketing Academy: Master Email Marketing With Klaviyo, created by Filip Skotarski, is a highly practical, step-by-step masterclass designed for digital marketers, e-commerce brand owners, and freelancers who want to unlock the full potential of email automation. Klaviyo has become the industry standard for online retailers, particularly those on platforms like Shopify. This course provides direct, actionable insights into navigating the Klaviyo interface, building high-converting squeeze pages, and designing opt-in signup forms that consistently capture high-quality leads. Students will dive deep into advanced email marketing strategies, including hyper-segmentation, which allows businesses to target their audience with surgical precision. By understanding how to group subscribers based on behavior and demographics, you can deliver highly personalized content that drives conversions. Additionally, the curriculum places a strong emphasis on continuous optimization through rigorous A/B split testing. Learners will master key metrics like open rates, click-through rates, and overall revenue attribution, enabling them to make data-driven decisions that continuously boost ROI. Whether you are aiming to launch your first automated welcome flow or seeking to optimize existing sales funnels, this comprehensive academy equips you with the essential tools to build, grow, and profitably monetize your email list.
About the creator
Filip Skotarski
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Filip Skotarski is a dedicated digital marketer and e-commerce strategist specializing in direct-to-consumer (DTC) brand growth. With years of hands-on experience navigating the complexities of email marketing, Filip has focused his career on unlocking the full potential of Klaviyo, the leading marketing automation platform for e-commerce. He approaches email marketing not just as a tool for broadcasting messages, but as a critical revenue-generating engine driven by segmentation, personalization, and behavioral triggers. His teaching philosophy centers on making complex automation workflows accessible and highly actionable for business owners, marketing professionals, and aspiring freelancers alike. In his courses, Filip dismantles the technical…Show more
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Understand and navigate the Klaviyo platform with ease
- Create highly optimized and high quality email marketing campaigns in Klaviyo
- Set up Klaviyo email lists
- Build hyper-segmented email lists
- Create opt in and signup forms on Klaviyo
- Build squeeze pages that capture emails at a high rate
- Learn how to create A/B split test campaigns with Klaviyo
- Understand key metrics while A/B split testing and analyzing email marketing data
- Create email content that gets opened and converts
- Learn how to market and profit from your growing email list
Best For
- E-commerce store owners looking to scale revenue through automated email flows
- Digital marketers and freelancers managing Klaviyo accounts for Shopify clients
- Beginners wanting a clear, technical roadmap for setting up profitable email funnels
- Business owners aiming to master data-driven A/B testing and audience segmentation
Not For
- Individuals looking for broad email marketing theory without specific Klaviyo platform training
- Advanced enterprise-level developers needing complex API or custom integration guidance
- Those who primarily use non-e-commerce email platforms like Mailchimp or ConvertKit
- Learners seeking long-form, multi-day masterclasses rather than concise, actionable training
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