Filip Skotarski

    Filip Skotarski

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    Who Is Filip Skotarski?

    Filip Skotarski is a dedicated digital marketer and e-commerce strategist specializing in direct-to-consumer (DTC) brand growth. With years of hands-on experience navigating the complexities of email marketing, Filip has focused his career on unlocking the full potential of Klaviyo, the leading marketing automation platform for e-commerce. He approaches email marketing not just as a tool for broadcasting messages, but as a critical revenue-generating engine driven by segmentation, personalization, and behavioral triggers. His teaching philosophy centers on making complex automation workflows accessible and highly actionable for business owners, marketing professionals, and aspiring freelancers alike. In his courses, Filip dismantles the technical…

    Overview of Filip Skotarski

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    Filip Skotarski's Programs

    Email Marketing Academy: Master Email Marketing With Klaviyo bannerHighest rated

    Email Marketing Academy: Master Email Marketing With Klaviyo

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    The Email Marketing Academy: Master Email Marketing With Klaviyo, created by Filip Skotarski, is a highly practical, step-by-step masterclass designed for digital marketers, e-commerce brand owners, and freelancers who want to unlock the full potential of email automation. Klaviyo has become the industry standard for online retailers, particularly those on platforms like Shopify. This course provides direct, actionable insights into navigating the Klaviyo interface, building high-converting squeeze pages, and designing opt-in signup forms that consistently capture high-quality leads. Students will dive deep into advanced email marketing strategies, including hyper-segmentation, which allows businesses to target their audience with surgical precision. By understanding how to group subscribers based on behavior and demographics, you can deliver highly personalized content that drives conversions. Additionally, the curriculum places a strong emphasis on continuous optimization through rigorous A/B split testing. Learners will master key metrics like open rates, click-through rates, and overall revenue attribution, enabling them to make data-driven decisions that continuously boost ROI. Whether you are aiming to launch your first automated welcome flow or seeking to optimize existing sales funnels, this comprehensive academy equips you with the essential tools to build, grow, and profitably monetize your email list.

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    Filip focuses on a practical, hands-on methodology. Instead of just explaining theoretical concepts, he walks students through the actual Klaviyo interface, building real campaigns, setting up live automation flows, and analyzing performance metrics side-by-side.