Entrepreneurship and Innovation - Start your own business

Designed by Dr. José Prabhu J, this introductory course on Entrepreneurship and Innovation provides a comprehensive framework for aspiring business leaders, startup founders, and corporate innovators alike. Across a highly focused curriculum, students will explore what truly drives successful new ventures in today’s rapidly evolving economy. The course breaks down the critical differences between startup entrepreneurship and corporate intrapreneurship, teaching you how to apply entrepreneurial thinking within established organizations or when launching your own business from scratch. You will learn how to identify untapped market opportunities, evaluate their financial and social viability, and transform raw ideas into highly structured business concepts. Key modules cover the essentials of business analysis, strategic planning, and the art of crafting persuasive business plans and proposals that attract stakeholders and investors. Additionally, the course highlights the growing importance of social entrepreneurship and community-focused initiatives. Whether you are aiming to launch a local small business, scale a social enterprise, or lead innovative projects in a corporate environment, this course equips you with the foundational strategies needed to turn your vision into a practical, sustainable business reality.