Getting Started with Influencer Marketing

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Getting Started with Influencer Marketing Reviews & Product Details

This is a beginner-level, 2-hour, 11-module course covering influencer marketing from blogging's early days through today's TikTok, YouTube, and Instagram landscape. It covers the full campaign workflow, writing effective creator briefs, understanding platform nuances, empathizing with creators' perspectives, current/emerging trends (including AI), and measuring campaign success with real-world case studies. It's designed for AMA members and non-members alike, with member pricing offering significant savings, and counts toward Professional Certified Marketer (PCM) continuing education.

Best For

Professionals pursuing PCM certification Those wanting foundational campaign knowledge AMA members wanting free CEUs Marketing beginners, new to influencers

Not For

Non-marketers, unrelated career fields People wanting personalized coaching Those wanting deep, advanced strategy Experienced influencer marketing professionals

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About the Creator

American Marketing Association

American Marketing Association The American Marketing Association is a nonprofit professional organization founded in 1937 through the merger of the National Association of Marketing Teachers and the American Marketing Society. With over 30,000 members across 500+ North American chapters and reach in 92 countries, it's one of the oldest and most established marketing professional bodies in the U.S.

Chicago, ILMarketing Education

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Contact

Contact form: www.ama.org/on-demand/influencer-marketing

Address: Chicago, IL

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