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Unclaimed ProfileThis is a beginner-level, 2-hour, 11-module course covering influencer marketing from blogging's early days through today's TikTok, YouTube, and Instagram landscape. It covers the full campaign workflow, writing effective creator briefs, understanding platform nuances, empathizing with creators' perspectives, current/emerging trends (including AI), and measuring campaign success with real-world case studies. It's designed for AMA members and non-members alike, with member pricing offering significant savings, and counts toward Professional Certified Marketer (PCM) continuing education.
About the creator
Getting Started with Influencer Marketing
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The American Marketing Association is a nonprofit professional organization founded in 1937 through the merger of the National Association of Marketing Teachers and the American Marketing Society. With over 30,000 members across 500+ North American chapters and reach in 92 countries, it's one of the oldest and most established marketing professional bodies in the U.S.
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Measuring campaign success using real-world examples
- Identifying current and emerging influencer marketing trends
- Empathizing with creators' perspective on partnerships
- Navigating differences between major creator platforms
- Creating an effective creator brief from scratch
- Understanding the full influencer marketing campaign workflow
Best For
- Professionals pursuing PCM certification
- Those wanting foundational campaign knowledge
- AMA members wanting free CEUs
- Marketing beginners, new to influencers
Not For
- Non-marketers, unrelated career fields
- People wanting personalized coaching
- Those wanting deep, advanced strategy
- Experienced influencer marketing professionals
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