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Learning format
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What You'll Learn
- SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
- PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
- Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
- Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
- Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
- Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
- Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
- Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
- Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
- Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Best For
- Aspiring digital marketing professionals looking to build an end-to-end skill set from scratch
- Small business owners who want to manage their own paid ad campaigns and website optimization
- Freelancers aiming to offer a full suite of marketing services including SEO, PPC, and tracking setup
- Marketing students wanting to master practical tools like Google Tag Manager and analytics
Not For
- Senior marketing executives seeking high-level strategy and management theory rather than technical implementation
- Individuals looking for quick, 'get-rich-quick' schemes without putting in the time to learn complex data tools
- Professional software developers who need advanced coding instruction rather than marketing-focused web development basics
- Learners who prefer theoretical academic marketing principles over hands-on platform walkthroughs
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About the creator
Tanmoy Das
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Reviews, Scores & Student Outcomes
Unclaimed ProfileAspiring marketers and business owners looking to dominate the digital landscape in 2026 will find immense value in Tanmoy Das's comprehensive course, "Complete Digital Marketing 2026: Paid Ads, SEO, GTM, Web Dev." This intensive program bridges the gap between basic marketing concepts and advanced implementation strategies. Students will dive deep into Search Engine Optimization (SEO), learning how to rank websites through technical, on-page, and off-page tactics. The curriculum strongly emphasizes paid advertising (PPC) across major channels like Google Ads, guiding learners through budget management, precise targeting, and bid optimization. What sets this course apart is its holistic approach—covering Google Tag Manager (GTM) for code-free tracking alongside fundamental website development principles to ensure high-converting landing pages. Additionally, the course tackles email marketing automation, strategic content planning, and robust analytics reporting to measure ROI accurately. Perfect for beginners, freelancers, and entrepreneurs, this course provides actionable, real-world skills to launch successful campaigns, optimize marketing spend, and leverage modern AI-driven tools for sustained digital growth.
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