HR Marketing Strategist: Employer Brand Management [EN]

This comprehensive program bridges the gap between modern digital marketing and traditional human resources, empowering talent acquisition professionals to think like marketers. Developed by the experts at PapaHR, the course guides learners through the entire lifecycle of employer brand management. You will master the art of designing compelling Employee Value Propositions (EVPs) that resonate with top-tier candidates, and optimize your company’s career website using search engine optimization (SEO) techniques. The training explores advanced recruitment marketing strategies, including paid advertising (PPC) on social media platforms like LinkedIn, Facebook, and Instagram. Participants will also learn to deploy marketing automation tools, chatbots, and employee advocacy programs to build passive talent pipelines. With a strong emphasis on data, this course teaches you how to establish key performance indicators (KPIs) and analyze campaign ROI. It is ideal for HR generalists, talent acquisition specialists, and brand managers looking to revolutionize their hiring processes. By incorporating practical frameworks, the syllabus guarantees you can launch campaigns immediately. Whether you are aiming to improve candidate experience or build a strong employer brand presence from scratch, this course provides the comprehensive playbook required for modern competitive recruitment.