HR Marketing Strategist: Employer Brand Management [EN]
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Unclaimed ProfileThis comprehensive program bridges the gap between modern digital marketing and traditional human resources, empowering talent acquisition professionals to think like marketers. Developed by the experts at PapaHR, the course guides learners through the entire lifecycle of employer brand management. You will master the art of designing compelling Employee Value Propositions (EVPs) that resonate with top-tier candidates, and optimize your company’s career website using search engine optimization (SEO) techniques. The training explores advanced recruitment marketing strategies, including paid advertising (PPC) on social media platforms like LinkedIn, Facebook, and Instagram. Participants will also learn to deploy marketing automation tools, chatbots, and employee advocacy programs to build passive talent pipelines. With a strong emphasis on data, this course teaches you how to establish key performance indicators (KPIs) and analyze campaign ROI. It is ideal for HR generalists, talent acquisition specialists, and brand managers looking to revolutionize their hiring processes. By incorporating practical frameworks, the syllabus guarantees you can launch campaigns immediately. Whether you are aiming to improve candidate experience or build a strong employer brand presence from scratch, this course provides the comprehensive playbook required for modern competitive recruitment.
About the creator
PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi
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Reviews
PapaHR, spearheaded by Mike Pritula, is a globally recognized force in human resources, executive operations, and leadership education, boasting an impressive milestone of over 1.6 million enrollments worldwide. Covering a comprehensive range of HR and operational spectrums—from AI applications in human resources and detailed people analytics to talent acquisition, compensation, and benefits—his educational portfolio addresses the modern demands of corporate management. His materials are structured to align with top-tier international standards like HRCI, SHRM-CP, and PHRi, ensuring students receive industry-recognized knowledge. PapaHR's teaching methodology is deeply rooted in practical application, offering hands-on templates, strategic frameworks, and real-world case studies. Rather…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Build and enhance your company’s online presence and career website
- Design effective employee referral programs and integrate ATS and chatbots
- Master digital and social media marketing techniques to attract talent
- Analyze and measure HR marketing results to improve recruitment efforts
- Develop a compelling employer branding strategy that aligns with your company’s mission and values.
- Leverage recruitment marketing tactics to enhance job visibility and attract high-quality candidates.
- Create targeted content marketing campaigns to showcase your employer brand on social media platforms.
- Use search engine optimization (SEO) techniques to improve the reach of job postings and employer brand content.
- Implement automated recruitment marketing tools to streamline the hiring process.
- Design effective social media advertising campaigns for recruitment purposes across LinkedIn, Facebook, and Instagram.
- Build employee advocacy programs to amplify your employer brand and attract passive candidates.
- Develop personalized email marketing campaigns for nurturing relationships with potential candidates.
- Utilize data-driven insights to refine recruitment marketing strategies and improve ROI.
- Establish key performance indicators (KPIs) to measure the success of employer branding campaigns.
- Create a talent pipeline using digital platforms and community engagement strategies.
- Develop strategies for managing employer brand reputation through proactive crisis communication.
- Integrate video content and storytelling techniques to enhance recruitment marketing effectiveness.
- Leverage influencer marketing to boost employer brand visibility on social platforms.
- Conduct regular employer brand audits to ensure alignment with organizational goals and employee perceptions.
Best For
- Talent acquisition professionals wanting to apply digital marketing tactics to recruitment
- HR generalists tasked with building or revamping their company's employer brand
- Recruiters looking to leverage paid social media advertising and SEO to source candidates
- Marketing professionals transitioning into HR or Employer Branding roles
Not For
- Professionals looking for general HR compliance or labor law training
- Learners seeking a technical guide to coding or software development for HR tech
- Individuals focused solely on internal employee relations rather than external talent attraction
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