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Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Measuring Earned Media Value and campaign impact
- Benchmarking your brand's performance against competitors
- Creating effective influencer campaign strategy templates
- Building brand-influencer relationships that last
- Understanding influencer discovery across social platforms
- Discovering and identifying the right influencers
Best For
- Professionals seeking formal certification
- Those wanting analytics-driven strategy
- Beauty and fashion industry marketers
- Brand and PR marketing professionals
Not For
- Non-marketing professionals, unrelated fields
- Those wanting single-instructor personal coaching
- Individual influencers, not brand-side
- Complete marketing beginners, no basics
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About the creator
Tribe Dynamics
View full profileMarketing Education · Not publicly available
Tribe Dynamics was founded in 2012 by Conor Begley and Jon Namnath as an influencer marketing analytics platform, becoming the industry standard for beauty and fashion brands like Estée Lauder, LVMH, and Fashion Nova. It was acquired by CreatorIQ in 2021 for roughly $70 million and now operates as part of the larger CreatorIQ platform.
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Reviews, Scores & Student Outcomes
Unclaimed ProfileThis is a tool-agnostic, interactive training and certification program covering core influencer marketing concepts from discovery through brand performance benchmarking, drawing on real strategies used by brands like Milk Makeup, Summer Fridays, and Youth To The People. It's built by Tribe Dynamics (now part of CreatorIQ), a company with deep, verifiable roots specifically in influencer marketing analytics for the beauty and fashion industries. At least one named, detailed testimonial from a PR and marketing professional describes real value from templates and industry examples.
Ratings & reviews
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