Design Thinking | Design with ChatGPT

This comprehensive course, developed by SeaportAi, masterfully bridges the gap between classic human-centered design frameworks and modern generative artificial intelligence. As businesses seek rapid innovation, understanding how to pair the traditional five phases of design thinking—empathize, define, ideate, prototype, and test—with the computational power of ChatGPT becomes an invaluable skill. Learners will explore practical methods for assessing an organization's maturity for innovation, analyzing six distinct case studies that demonstrate real-world strategic impact. Beyond foundational design theories, such as re-framing problem statements and applying Gestalt’s principles of visual perception, the curriculum dives deep into practical prompt engineering. Students will learn to leverage AI to accelerate the research and ideation phases, discovering how to generate detailed customer personas, conduct customer segmentation, synthesize qualitative data into word clouds, and even kickstart visual logo design concepts. By integrating ChatGPT into the creative workflow, UX designers, product managers, and innovation leaders can rapidly prototype minimum viable products (MVPs) and iterate with unprecedented speed, making this course essential for anyone looking to modernize their product development toolkit and design smarter.