Entrepreneurship : how to start and manage a business?

Starting a business from the ground up requires more than just a great idea; it demands a structured methodology and a realistic roadmap. This comprehensive entrepreneurship course, created by Aurelien Millot, provides aspiring business owners and beginners with the exact guidelines needed to transition from a concept to a fully operational, manageable enterprise. Unlike theoretical guides, this course is built on real-world experiences across various sectors, ensuring that the insights are practical and immediately actionable. Students will learn how to systematically structure their mindset to challenge assumptions, analyze macro-environmental factors, and formulate a resilient business strategy. A major highlight of the course is the hands-on approach to business planning, featuring two real-world case studies that walk you through the process of building a detailed business plan from scratch. Additionally, the curriculum addresses common pitfalls and hidden obstacles that early-stage founders face, helping you save valuable time and resources. For those eyeing international expansion, the course includes exclusive bonus insights on navigating the business landscape in China and beyond. Whether you want to launch a local service or a scalable startup, this course equips you with the fundamental tools to manage your venture successfully and achieve long-term growth.