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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Platform-Specific Ad Formats: Master ad formats like search ads on Google Ads, video ads on TikTok Ads, and promoted pins on Pinterest Ads.
- Audience Targeting Techniques: Learn precise targeting on Snapchat Ads, Reddit Ads, and ShareChat Ads using demographics, interests, and behaviors.
- Budget and Bidding Strategies: Optimize budget allocation and bidding (e.g., CPC, CPM) for Google Ads, X Ads, and Pinterest Ads to maximize ROI.
- Performance Metrics Tracking: Identify KPIs like click-through rates for Meta Ads, impressions for Snapchat Ads, and conversions for Google Ads.
- Creative Optimization: Test and refine creatives on TikTok Ads, ShareChat Ads, and Quora Ads based on performance data.
- Data-Driven Optimization: Analyze campaign results on X Ads, Google Ads, and Snapchat Ads to improve performance and ROI.
- Performance Analysis: Evaluate hypothetical results for Google Ads, Meta Ads, and X Ads to propose data-driven optimizations.
- Campaign Goal Setting: Define SMART objectives for Meta Ads, LinkedIn Ads, and Microsoft Ads, targeting brand awareness, traffic, or conversions.
- Creative Ad Development: Create compelling visuals and copy for TikTok Ads, Meta Ads, and Quora Ads tailored to platform-specific audiences.
- Campaign Structure Design: Build effective campaign hierarchies for LinkedIn Ads, Microsoft Ads, and Reddit Ads with targeted ad sets.
- Ad Manager Proficiency: Navigate Google Ads Dashboard, Meta Ads Manager, and LinkedIn Campaign Manager for seamless campaign setup.
- Platform Best Practices: Apply strategies like keyword targeting for Microsoft Ads, visual storytelling for Pinterest Ads, and community focus for Reddit Ads.
- Multi-Platform Integration: Develop cohesive strategies combining Meta Ads, TikTok Ads, and LinkedIn Ads for unified campaigns.
Best For
- Digital marketers aiming to expand their expertise across multiple ad ecosystems.
- Business owners managing paid acquisition strategy on a limited budget.
- Freelancers looking to offer comprehensive multi-channel campaign management services.
- Professionals seeking to diversify lead generation beyond just Google and Meta.
Not For
- Beginners searching for a platform-specific deep dive rather than a broad overview.
- Advanced media buyers looking for highly specialized, niche-industry API integration training.
- Individuals who lack an initial advertising budget to test and run campaigns.
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About the creator
Tanmoy Das
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Reviews, Scores & Student Outcomes
Unclaimed ProfileThis comprehensive masterclass, led by Tanmoy Das, is designed for marketers, entrepreneurs, and digital specialists who want to dominate the paid advertising landscape across 11 powerful platforms. Navigating the modern media mix requires more than just understanding Google and Meta; this course breaks down the unique algorithms, targeting options, and creative requirements for TikTok, LinkedIn, Microsoft, X, Pinterest, Reddit, Quora, Snapchat, and ShareChat. Students will learn how to design cohesive omni-channel campaigns from scratch, set precise SMART objectives, and navigate complex dashboards with confidence. By exploring budget allocation, bidding strategies like CPC and CPM, and advanced audience targeting, you will learn how to maximize your return on ad spend. Whether you are looking to drive high-intent search traffic on Google and Microsoft Ads, build community engagement on Reddit and Quora, or leverage visual storytelling on TikTok and Pinterest, this course provides the strategic blueprint and tactical skills needed to excel in the competitive digital marketing landscape.
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