Business English for Marketing & Sales: Speak Better at Work

In today's highly competitive global market, mastering English isn't just about grammar; it is about choosing the precise vocabulary that drives business results. This specialized course, created by Ivan Lourenço Gomes, is meticulously designed for marketing and sales professionals, copywriters, and entrepreneurs who need to communicate with confidence and authority in the workplace. Students will move beyond basic conversational English to explore the highly specialized terminology used in modern business environments. The curriculum covers essential marketing fundamentals, including the classic 4 Ps and contemporary digital marketing strategies. Learners will gain a deep understanding of how to articulate complex sales metrics such as Conversion Rate, ROI, ROAS, and Click-Through Rate. Furthermore, the course guides you through crafting persuasive sales pitches, delivering powerful company presentations, and handling client objections smoothly. For aspiring copywriters, the course reveals critical techniques for writing high-converting copy, optimization for search engines (SEO), and creating compelling calls to action. Whether you are pitching to stakeholders or writing copy for international campaigns, this course equips you with the linguistic tools necessary to elevate your career and speak like a native professional.