Marketing Customer Analytics, Segmentation, and Targeting

Unlock the power of data-driven decision-making with 'Marketing Customer Analytics, Segmentation, and Targeting,' a comprehensive course designed to transform raw business data into actionable marketing strategies. Led by industry expert Dr. Mohammad Habibi, this course equips digital marketers, business analysts, and entrepreneurs with the critical tools needed to identify, segment, and target the most profitable customer bases. Modern marketing requires moving past broad demographics; instead, this curriculum focuses on advanced customer analytics, helping you master both mass and niche marketing strategies. You will dive deep into location-based market analyses, learning how spatial data can optimize placement and performance for retail and restaurant businesses alike. By exploring media selection, digital advertising channels, and data-driven targeting tools, students gain the confidence to allocate their advertising budgets with maximum efficiency. Whether you are looking to launch a local brick-and-mortar storefront or scale a digital brand, this course provides the analytical foundation to locate, understand, and convert your ideal audience.