The Complete Digital Marketing Course - 12 Courses in 1
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Unclaimed ProfileThis comprehensive digital marketing masterclass is designed for aspiring entrepreneurs, modern marketing professionals, and freelancers seeking to establish a dominant online presence. Guided by industry expert Rob Percival, this multi-faceted program consolidates twelve distinct marketing channels into one cohesive learning path. Students begin by grasping core market research techniques to define their target audience, then quickly transition to building highly optimized WordPress websites. The curriculum covers essential search engine optimization (SEO) techniques, copywriting principles, and email marketing automation tactics to turn casual web traffic into loyal, paying customers. Learners will also dive deep into major social media platforms, mastering organic and paid advertising on Facebook, Instagram, YouTube, and LinkedIn. Beyond tactical execution, the course emphasizes data-driven decision-making through Google Analytics, ensuring students can measure and scale their marketing campaigns effectively. Whether your goal is to grow a local business from scratch, launch a lucrative freelance marketing career, or secure a highly paid corporate role, this hands-on course equips you with the practical skills and confidence needed to thrive in today's competitive digital landscape.
About the creator
Rob Percival
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Rob Percival is a pioneering online educator and entrepreneur dedicated to making web development and digital marketing accessible to learners worldwide. After building websites for friends and family alongside his career as a mathematics teacher, Rob realized the immense power of practical, project-based learning. This realization led him to transition into full-time online instruction, where he has since taught millions of students globally. Rob's teaching philosophy centers on the "learn by doing" methodology, ensuring that students do not just passively watch videos but actively write code and build real-world assets from scratch. In his web development courses, students construct functional…Show more
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Program Overview
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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Perform comprehensive market research to identify target demographics, validate business ideas, and analyze competitor strategies.
- Build and configure a professional WordPress website optimized for lead generation, search engines, and user experience.
- Implement on-page and off-page SEO strategies to secure top rankings on Google and drive consistent, organic search traffic.
- Launch highly targeted paid advertising campaigns on Facebook, Instagram, and YouTube to maximize return on ad spend.
- Create and manage high-converting email marketing sequences and build a highly engaged mailing list from scratch.
- Track, analyze, and optimize digital marketing campaign performance using Google Analytics to make data-backed growth decisions.
- Apply copywriting psychological triggers to write persuasive ad copy, landing pages, and email sequences that drive sales.
Best For
- Entrepreneurs looking to build and market their own online businesses from the ground up.
- Freelancers who want to offer a full suite of digital marketing services to clients.
- Marketing professionals seeking to bridge skill gaps across multiple platforms like SEO and social media ads.
- Small business owners aiming to reduce agency costs by managing their own digital presence.
Not For
- Senior marketing executives looking for advanced, high-level strategy rather than tactical execution.
- Learners seeking deep expertise in a single niche, such as enterprise-level data science or complex programmatic advertising.
- Individuals who require specialized, instructor-led feedback on their personal business projects.
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