Marketing 101: The Ultimate Guide to Modern Marketing By Analytics Academy
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Marketing 101: The Ultimate Guide to Modern Marketing · Program
About this program
Marketing 101: The Ultimate Guide to Modern Marketing
Online Course
Learning format
Digital Marketing
Subcategory
English
Course language
$9.99 (list $29.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Marketing 101: The Ultimate Guide to Modern Marketing
- Understand the core principles of marketing, including customer needs, value creation, and the full marketing process.
- Analyze consumer behavior and identify target audiences using segmentation, personas, and buying psychology.
- Apply foundational marketing frameworks such as the 4Ps, 7Ps, positioning, branding, and value propositions.
- Build effective marketing strategies across traditional and digital channels, including social media, SEO, content, and paid ads.
- Craft persuasive marketing messages using copywriting fundamentals, AIDA structure, CTAs, and storytelling techniques.
- Map and optimize the complete customer journey from awareness to loyalty and advocacy.
- Use analytics and key performance metrics (CTR, CAC, ROI, conversions) to evaluate and improve marketing performance.
- Create a complete, professional marketing plan using real data, competitive analysis, and strategic insights.
What's Included in Marketing 101: The Ultimate Guide to Modern Marketing
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