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Certificate Course in Marketing Strategy & Digital Growth · Program
About this program
Certificate Course in Marketing Strategy & Digital Growth
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What you'll learn in Certificate Course in Marketing Strategy & Digital Growth
- Conduct customer and user research using qualitative and quantitative methods to uncover real customer needs and expectations.
- Estimate market potential and opportunity size using TAM, SAM, and SOM to prioritize the right customer segments.
- Create detailed user personas and customer journey maps to align marketing strategies with customer behavior and touchpoints.
- Use empathy mapping and UX principles (including the UX Honeycomb) to design customer-centric marketing experiences.
- Develop effective pricing strategies and assess customer willingness to pay using structured survey techniques.
- Design and execute Go-to-Market (GTM) strategies for successful product or service launches.
- Apply persuasion and influencing techniques to improve campaign effectiveness and customer conversion.
- Plan and manage paid digital campaigns using Google Ads, PPC, and social media advertising platforms
- Leverage social media, LinkedIn, affiliate, and mobile marketing to reach and engage target audiences effectively.
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