Master Course in Service Marketing and Product Marketing 2.0
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Unclaimed ProfileThe Master Course in Service Marketing and Product Marketing 2.0, curated by Dr. José Prabhu J, offers a deep, multi-dimensional exploration into the strategic intersection of marketing tangible products and intangible services. Designed for digital marketers, business strategists, and aspiring entrepreneurs, this comprehensive program breaks down the complex mechanics of the modern service industry. Participants will gain vital insights into how customer perceptions are formed and how to influence decision-making processes in highly competitive landscapes. The course systematically covers the extended marketing mix—the 7Ps framework—extending traditional practices to master critical elements like people, physical evidence, and service delivery processes. By addressing contemporary digital marketing shifts, including sustainability, automation, and customer experience (CX) design, learners will be fully equipped to formulate and execute high-performing marketing strategies. Whether you are aiming to refine your corporate positioning, launch a service-oriented startup, or pivot your product marketing initiatives, this master course provides the actionable framework and strategic tools needed to drive measurable organizational success.
About the creator
Dr. José Prabhu J
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Dr. José Prabhu J is an academician and professional educator who specializes in bridging the gap between theoretical knowledge and practical applications in corporate growth. With a vast teaching catalog that spans digital marketing, advanced sales funnels, cold calling, corporate finance, and life coaching, Dr. Prabhu brings an interdisciplinary approach to business education. His pedagogy centers on breaking down complex, multi-layered concepts into structured, actionable frameworks. Whether explaining the nuances of trade finance or detailing the optimization of a landing page using modern AI tools, Dr. Prabhu emphasizes real-world simulation and tactical execution. He designs his courses to serve as…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Understand the fundamental concepts and principles of service marketing.
- Recognize the unique characteristics and challenges of marketing intangible services.
- Analyze consumer decision-making processes and their impact on service consumption.
- Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
- Develop effective service marketing strategies aligned with organizational goals.
- Formulate segmentation, targeting, and positioning strategies for service offerings.
- Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
- Apply the 7Ps framework to design and manage service experiences that meet customer needs.
- Create comprehensive service marketing plans with clear objectives and tactics.
- Execute service marketing campaigns, measure performance, and adapt strategies as needed.
- Evaluate current trends and challenges in the evolving service marketing landscape.
- Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.
Best For
- Marketing professionals looking to transition from product-only roles to service-based strategies.
- Entrepreneurs launching service-oriented startups or digital consulting firms.
- Business students and strategists seeking a deep dive into the 7Ps marketing framework.
- Customer experience (CX) managers aiming to align service delivery with modern brand positioning.
Not For
- Individuals looking for highly technical coding or software development tutorials.
- Advanced marketers already possessing a master's-level certification in strategic service management.
- Beginners seeking quick-fix tactics for social media vanity metrics rather than long-term strategic frameworks.
- Professionals solely focused on B2C retail inventory management and physical supply chain logistics.
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