Master Course in Service Marketing and Product Marketing 2.0

The Master Course in Service Marketing and Product Marketing 2.0, curated by Dr. José Prabhu J, offers a deep, multi-dimensional exploration into the strategic intersection of marketing tangible products and intangible services. Designed for digital marketers, business strategists, and aspiring entrepreneurs, this comprehensive program breaks down the complex mechanics of the modern service industry. Participants will gain vital insights into how customer perceptions are formed and how to influence decision-making processes in highly competitive landscapes. The course systematically covers the extended marketing mix—the 7Ps framework—extending traditional practices to master critical elements like people, physical evidence, and service delivery processes. By addressing contemporary digital marketing shifts, including sustainability, automation, and customer experience (CX) design, learners will be fully equipped to formulate and execute high-performing marketing strategies. Whether you are aiming to refine your corporate positioning, launch a service-oriented startup, or pivot your product marketing initiatives, this master course provides the actionable framework and strategic tools needed to drive measurable organizational success.