Master Course in Service Marketing and Product Marketing 2.0
Master Course in Service Marketing and Product Marketing 2.0 By Dr. José Prabhu J
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Master Course in Service Marketing and Product Marketing 2.0 · Program
About this program
Master Course in Service Marketing and Product Marketing 2.0
Online Course
Learning format
Digital Marketing
Subcategory
English
Course language
$9.99 (list $19.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Master Course in Service Marketing and Product Marketing 2.0
- Understand the fundamental concepts and principles of service marketing.
- Recognize the unique characteristics and challenges of marketing intangible services.
- Analyze consumer decision-making processes and their impact on service consumption.
- Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
- Develop effective service marketing strategies aligned with organizational goals.
- Formulate segmentation, targeting, and positioning strategies for service offerings.
- Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
- Apply the 7Ps framework to design and manage service experiences that meet customer needs.
- Create comprehensive service marketing plans with clear objectives and tactics.
- Execute service marketing campaigns, measure performance, and adapt strategies as needed.
- Evaluate current trends and challenges in the evolving service marketing landscape.
- Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.
What's Included in Master Course in Service Marketing and Product Marketing 2.0
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