MBA in a Box: Business Lessons from a CEO By 365 Careers
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365 Careers
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Finance professional, worked at PwC, Coca-Cola European Partners, and Infineon Technologies; co-founder of 365 Data Science
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MBA in a Box: Business Lessons from a CEO · Program
About this program
MBA in a Box: Business Lessons from a CEO
Online Course
Learning format
Entrepreneurship
Subcategory
English
Course language
$79.99
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in MBA in a Box: Business Lessons from a CEO
- Receive an 'MBA in a Box' certificate of completion
- Acquire the same business acumen as MBA graduates
- How to start a company from scratch
- Understand how a business functions and what makes a company successful
- Get promoted and be ready for a managerial role
- Transition into a career requiring solid business knowledge
- Be able to perform an industry analysis
- Understand what the critical success factors in an industry are
- Carry out SWOT analysis
- Use Michael Porter's Five Forces model
- Apply Game theory in real-life business situations
- Understand what a competitive advantage is and how to acquire it
- Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
- Apply best practices when managing people
- Understand how to recruit, select, onboard, develop, and motivate employees
- Carry out effective marketing research
- Perform market segmentation
- Select the right target client group
- Set up the 4 Ps of Marketing in a coherent way
- Calculate Customer-Lifetime-Value
- Understand financials
- Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow
- Perform financial statement analysis
- Calculate cash flows
- Become a master negotiator
- Enlarge the pie for all negotiating parties
- Have experience and be aware of different negotiating tactics
- Expand the pie for all negotiating parties
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