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Unclaimed ProfileUnlock the immense potential of Bing and the Yahoo search network with the Microsoft Ads MasterClass 2026. Tailored for digital marketers, e-commerce entrepreneurs, and small business owners, this comprehensive course demystifies the entire Microsoft Advertising ecosystem. Led by instructor Tanmoy Das, you will discover how to leverage lower cost-per-click rates and highly motivated buyer demographics that are often overlooked on other major platforms. The curriculum guides you step-by-step through setting up Universal Event Tracking (UET) tags, enabling you to measure conversions accurately and build powerful remarketing campaigns that follow high-intent users across the web. You will master diverse campaign types, including high-converting search ads, product-focused shopping campaigns, mobile-specific ads, and advanced audience targeting based on demographics and user intent. Whether your goal is to drive consistent website traffic, generate qualified B2B leads, or boost online sales, this course provides practical optimization strategies to maximize your return on ad spend (ROAS). Step away from saturated channels and tap into a highly profitable market segment today.
About the creator
Tanmoy Das
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Tanmoy Das is a practical-minded digital marketing educator specializing in comprehensive, modern-day strategies. His expertise spans search engine optimization (SEO), paid advertising, social media marketing (SMM), and technical integrations like Google Tag Manager (GTM). Tanmoy designs his curriculum to address the rapid advancements in marketing, heavily incorporating artificial intelligence tools like ChatGPT and Gemini into traditional marketing workflows. His instructional style emphasizes hands-on execution over theory. Tanmoy breaks down complex concepts, such as analytics tracking and web development foundations, into digestible step-by-step guides. He focuses on enabling students to build real-world campaigns, track their performance accurately, and leverage automated tools…Show more
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Bring Sales, Leads & Website Traffic To Your Online Business
- Get In-Depth Knowledge Of Microsoft Ads To Grow Your Online Business
- Learn To Create Search Campaigns, Shopping Campaigns, Mobile Campaigns, Remarketing Campaigns
- Setup UET Tag To Boost Sales Of Your Online Business
- Build Remarketing Campaigns To Follow Users On The Internet
- Target Different Types Of Audiences, Demographics, Content To Reach Your Customers
- Learn How To Do In-Depth Campaign Optimisations In Microsoft Ads
Best For
- Digital marketers looking to diversify their paid media strategy beyond Google Ads.
- Small business owners seeking lower cost-per-click opportunities to scale their growth.
- E-commerce managers aiming to optimize shopping campaigns and drive higher conversion rates.
- PPC professionals who want to master advanced tracking and remarketing features on the Microsoft network.
Not For
- Complete beginners who have zero foundational knowledge of how search engine marketing works.
- Advertisers looking for advanced automated AI bidding strategies without manual optimization techniques.
- Learners strictly focused on social media advertising or organic SEO methods.
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