Get UX Design Buy-In: Persuasive Cliffhanger Storytelling

Liz Brown

Liz Brown is a seasoned UX designer and digital accessibility advocate dedicated to bridging the gap between technical compliance and creative user experience. With years of hands-on experience navigating the evolving landscapes of product design, Liz specializes in translating complex standards, like the WCAG 2.2 guidelines, into actionable design patterns that benefit all users. Her educational philosophy focuses on demystifying accessibility, proving that inclusive design is not a restrictive checklist but a catalyst for innovation. Beyond her technical expertise, Liz is passionate about the business of UX—specifically, helping designers find their voice in cross-functional teams. Recognizing that great design often gets lost without stakeholder alignment, she teaches designers how to use narrative techniques, like cliffhanger storytelling, to secure project buy-in and justify user-centered decisions to product managers and executives. In her courses, Liz combines practical, real-world case studies with highly interactive exercises, ensuring that students leave not just with conceptual knowledge, but with the confidence to influence team culture and champion accessible, human-centric design.