Best For
Digital marketing professionals transitioning into programmatic media buying roles Media planners looking to scale brand spend via enterprise-level demand-side platforms Agency specialists managing complex campaigns across DV360 and CM360 Performance marketers wanting to leverage data-driven strategies for dynamic remarketing
Not For
Beginners with no prior experience in digital advertising or basic ad buying principles Marketers solely focused on small-scale social media advertising or organic growth Individuals seeking entry-level tutorials for basic Google Ads (Search/Display) Technical developers looking for coding or API integration documentation
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About the Creator
Myroslava Pankevych is the driving force behind Marketing AdWise, a specialized educational platform and consultancy dedicated to demystifying the complex world of programmatic advertising. With years of hands-on experience navigating the intricate landscape of demand-side platforms (DSPs), data management, and real-time bidding, Myroslava has established herself as a trusted guide for digital marketers aiming to transition from basic paid media to sophisticated programmatic strategies. Her teaching philosophy centers on breaking down the technical jargon and opaque processes of ad tech into highly actionable, step-by-step methodologies. Through her signature Programmatic Advertising/DV360 Master Course, she provides students with direct insight into Google's enterprise-level buying platform, emphasizing real-world setup, campaign optimization, and budget management. Rather than focusing purely on theory, Myroslava equips learners with the practical skills required to run high-performing programmatic campaigns, troubleshoot complex targeting configurations, and accurately measure return on ad spend. Her structured, patient, and detail-oriented approach ensures that both agencies and independent media buyers can confidently navigate the modern programmatic ecosystem.
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