Emma Haughton

    Quickstart Online Marketing Guide for Fitness Professionals

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    Personal Trainer Business · Online Course

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    This comprehensive beginner-friendly program is meticulously designed for personal trainers, health coaches, and wellness specialists who want to transition from traditional in-person training to the lucrative digital landscape. Created by industry professional Emma Haughton, this practical 1.5-hour guide cuts through the technical jargon to deliver a step-by-step roadmap for launching a successful online marketing engine. Students will first master the critical art of identifying and locating their ideal client niche online, ensuring their marketing efforts target the highest-value audience. The course then walks through the process of building high-converting lead magnets, setting up automated email marketing pipelines, and designing newsletters that foster long-term community relationships. By bridging the gap between technical setup and strategic outreach, the program empowers fitness entrepreneurs to establish a sustainable stream of prospective clients. Whether you are a newly qualified personal trainer or an established coach aiming to scale your business, this course provides the foundational marketing strategies required to build a reputable, highly visible brand in the competitive digital fitness space.

    About the creator

    Emma Haughton

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    Emma Haughton
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    Emma Haughton is a dedicated marketing strategist and business mentor who specializes in bridging the gap between fitness expertise and digital outreach. Recognizing that many personal trainers, yoga instructors, and wellness coaches struggle to find clients online despite being exceptional at their physical craft, Emma designed a systematic framework to simplify digital marketing. With years of hands-on experience in localized search optimization, social media positioning, and email marketing specifically tailored for the fitness industry, she teaches students how to articulate their unique training philosophy to attract high-paying clients. Emma’s pedagogical approach is deeply practical and action-oriented. She avoids dense, theoretical…Show more

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    Program Overview

    Online Course

    Learning format

    Personal Trainer Business

    Subcategory

    $19.99

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Identify your ideal client
    • Find your ideal client online
    • Create a free resource/download for your ideal client
    • Set up an email marketing account
    • Link your free resource to different marketing platforms
    • Design a newsletter to build a relationship with your ideal client
    • List a range of suitable marketing strategies to keep building your list of potential clients

    Best For

    • Personal trainers and fitness coaches looking to move their business online
    • Wellness professionals wanting to build an automated client lead generation system
    • Fitness entrepreneurs who need a non-technical introduction to digital marketing
    • Coaches who want to learn how to create high-converting lead magnets

    Not For

    • Advanced digital marketers seeking complex, enterprise-level marketing strategies
    • Trainers already running successful, high-traffic online fitness brands
    • Those looking for a course focused on fitness programming or exercise science
    • Individuals seeking deep-dive tutorials on advanced paid advertising platforms like Google Ads

    What's included

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