Set The Standard

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    Set The Standard is built around Bumstead's "4 Phase System," the training framework he says is used with busy professionals, other pro athletes, and everyday gym-goers alike. Members get goal-related masterclasses, assessment tools used to build custom protocols, weekly live calls, and direct access to a team of STNDRD coaches, not just Bumstead himself. Higher tiers include invite-only in-person training events and a planned AI tool giving 24/7 access to CBUM and his head coach.

    Industry

    Fitness & Bodybuilding

    About the creator

    Chris Bumstead

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    Fitness & Bodybuilding · Ottawa, Ontario

    Chris Bumstead
    Featured video — Chris Bumstead

    Set The Standard

    1 program on AllPros

    Reviews

    Chris Bumstead is a retired Canadian professional bodybuilder and 6-time Mr. Olympia Classic Physique champion (2019-2024), the longest winning streak in the division's history. Now retired from competition, he co-owns Raw Nutrition, is a part-owner and athlete for Gymshark, and runs STNDRD, a coaching brand and training app offering 1-on-1 coaching and a training community.

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    Program Overview

    Membership

    Learning format

    Fitness

    Subcategory

    $10/month or $100/year

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Applying the STNDRD 4-Phase training system
    • Building consistency and following through on goals
    • Using assessment tools to guide your own protocol
    • Developing discipline beyond just workout programming
    • Structuring training phases for physique-specific goals
    • Getting coaching feedback through weekly live calls

    Best For

    • People rebuilding lost discipline
    • Gym-goers wanting structured progression
    • Busy professionals wanting efficient systems
    • Fans of Bumstead's training philosophy

    Not For

    • Those wanting 1-on-1 access to CBUM
    • Complete beginners needing basic gym orientation
    • People wanting fully custom nutrition plans
    • Those uninterested in community accountability

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