5 Step Social Media Campaign: Facebook etc Laurel Papworth

Laurel Papworth’s comprehensive guide offers a highly practical, step-by-step methodology for executing unified social media campaigns across diverse channels. In an era where digital marketing can feel fragmented, this course provides a systematic five-step framework to seamlessly integrate Facebook, Instagram, YouTube, blogging, and Twitter into a cohesive, high-performing ecosystem. Students will learn how to transition from sporadic posting to deploying strategic, measurable campaigns that drive tangible business results. The curriculum goes deep into Facebook Optimization (FBO) tactics to organically amplify engagement, alongside practical techniques for launching targeted paid advertising on social networks. Beyond content creation, Laurel emphasizes the operational side of social media, teaching learners how to build robust monitoring panels, curate a consistent brand voice, and establish influencer relationships that extend brand reach. Perfect for marketers, PR specialists, and business owners, this course also covers analytical frameworks, ensuring you can accurately measure and report on ROI using both native platform tools and third-party software.