Social Media Management
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Unclaimed ProfileDesigned for marketers, PR professionals, and business owners, this comprehensive course by Eric Schwartzman offers a deep dive into strategic social media management. Participants will explore why digital presence matters and how to leverage social media for effective business outreach. The curriculum balances theoretical strategies with practical execution, guiding learners through the pros and cons of various digital channels. You will gain hands-on insights into key social media tools, understanding exactly when to blog, comment, or actively listen. The course builds a strong business case for integrating RSS, blogging, and podcasting into conventional public relations campaigns. Additionally, you will master the basics of search engine optimization (SEO), podcast production, video-on-demand, and social bookmarking. From tracking real-time news on Twitter to mastering live streaming from mobile devices, this training equips you to drive engagement. By learning how to embed multimedia directly onto your website and measure HTML/RSS performance, you will acquire the technical skills necessary to run high-impact campaigns that foster corporate social responsibility.
About the creator
Eric Schwartzman
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Reviews
Eric Schwartzman is a seasoned digital communications strategist and professional educator who has dedicated his career to bridging the gap between traditional business operations and the rapidly evolving digital landscape. With a deep-seated expertise in social media management, public relations, and corporate communications, he serves as a pivotal mentor for professionals looking to establish a meaningful online presence. Eric’s approach to teaching is grounded in practical application rather than mere theory; he emphasizes the importance of sustainable engagement, authentic storytelling, and data-driven decision-making. By breaking down complex social media algorithms and content strategies into actionable workflows, he empowers his students…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Why social media matters
- Using social media for business outreach
- Social media benefits and drawbacks
- Overview of key social media tools
- When to blog, comment or listen.
- The business case for RSS, blogging and podcasting.
- How to integrate new media into conventional public relations campaigns.
- The basics of search engine optimization (SEO).
- Podcast development, production and distribution.
- About video-on-demand and webcasts.
- About social bookmarking and networking.
- How to use Twitter to track news and build communities.
- HTML and RSS measurement techniques
- How to live stream video to the web from any smart phone
- How to embed photos, videos and PowerPoints from a social network on your website
- How social media can drive business social responsibility
Best For
- PR professionals looking to integrate modern digital strategies into traditional campaigns
- Business owners who need a foundational framework for social media and content marketing
- Marketing managers tasked with developing a cohesive multi-channel social media presence
- Corporate communications teams wanting to leverage podcasting and blogging for brand authority
Not For
- Advanced social media experts seeking niche algorithm hacks or paid media mastery
- Individual influencers focused solely on personal branding and viral content creation
- Learners searching for a platform-specific deep dive rather than a broad strategy overview
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