Social Media Management By Eric Schwartzman
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Social Media Management · Program
About this program
Social Media Management
Online Course
Learning format
Social Media Marketing
Subcategory
English
Course language
$9.99 (list $39.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Social Media Management
- Why social media matters
- Using social media for business outreach
- Social media benefits and drawbacks
- Overview of key social media tools
- When to blog, comment or listen.
- The business case for RSS, blogging and podcasting.
- How to integrate new media into conventional public relations campaigns.
- The basics of search engine optimization (SEO).
- Podcast development, production and distribution.
- About video-on-demand and webcasts.
- About social bookmarking and networking.
- How to use Twitter to track news and build communities.
- HTML and RSS measurement techniques
- How to live stream video to the web from any smart phone
- How to embed photos, videos and PowerPoints from a social network on your website
- How social media can drive business social responsibility
What's Included in Social Media Management
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