Social Media Marketing 101: Facebook Marketing and Paid Ads

The Social Media Marketing 101 course by Belad Tech Academy offers a highly structured and comprehensive roadmap for beginners, freelancers, and small business owners looking to master the complexities of Facebook and Instagram advertising. Starting with the fundamental differences between organic social media engagement and goal-driven paid marketing, this course systematically guides learners through building detailed customer personas to ensure maximum ad relevance. Students will gain practical, hands-on skills in optimizing a Facebook Business Page, connecting it to Instagram, and navigating the professional Meta Business Suite and Ads Manager control centers. Crucially, the training demystifies the technical aspects of Meta advertising, including the campaign hierarchy, the setup of Business Manager, and the step-by-step installation of the Meta Pixel for tracking website conversions. Learners will also discover how to choose the right campaign objectives, pinpoint target audiences using advanced behavioral data, and write high-converting ad copy using the proven AIDA framework. Finally, the course emphasizes budget optimization through A/B split testing to systematically reduce customer acquisition costs. This course is perfect for anyone looking to transition from basic posting to launching profitable paid campaigns.