Social Media Marketing 101: Facebook Marketing and Paid Ads By Belad Tech Academy
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Social Media Marketing 101: Facebook Marketing and Paid Ads · Program
About this program
Social Media Marketing 101: Facebook Marketing and Paid Ads
Online Course
Learning format
Social Media Marketing
Subcategory
English
Course language
$9.99 (list $29.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Social Media Marketing 101: Facebook Marketing and Paid Ads
- Understand the difference between organic social media posting and intentional, goal-driven marketing.
- Learn how to define, research, and create detailed Customer Avatars/Personas to ensure your content and ads are seen by the right people.
- Set up and fully optimize a high-quality Facebook Business Page and connect it to an Instagram Professional Account.
- Become comfortable using the Meta Business Suite and the powerful Meta Ads Manager—the professional control center for all Meta advertising.
- Learn how to plan engaging, value-driven content (images, videos, text) using a content calendar to build an organic following.
- Understand the essential hierarchy of Ads Manager: Campaign → Ad Set → Ad, and how to correctly set up your Business Manager and Ad Accounts.
- Learn what the Meta Pixel is, why it is critical for measuring success, and get hands-on experience installing it on a website.
- Know which of Meta's 11 campaign objectives (e.g., Traffic, Leads, Sales, Engagement) is the correct choice for any business goal.
- Pinpoint potential customers using Meta's vast database of interests, demographics, and behaviors.
- Learn the AIDA formula for writing persuasive ad copy and apply best practices for designing scroll-stopping ad images and videos.
- Master the art of Split Testing (A/B testing) different audiences, creatives, and offers to systematically discover what drives the lowest cost results.
What's Included in Social Media Marketing 101: Facebook Marketing and Paid Ads
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