Digital Marketing Fundamentals: Social Media Strategy

Mastering the landscape of social media requires more than just posting updates; it demands a structured, strategic approach. This fundamental course, led by industry expert Timothy Meixner, demystifies the core mechanics of social media marketing for beginners and intermediate professionals alike. Over two comprehensive hours, learners dive into the critical distinctions between earned, owned, and paid media, gaining a clear understanding of how to balance these channels for maximum reach. The curriculum places a strong emphasis on audience centricity, guiding students through the process of developing realistic buyer personas to target the right demographics effectively. Additionally, you will explore the essential elements of branding and learn how to implement SMART goals to measure your campaigns with precision. By understanding how to leverage social proof, participants learn the practical techniques required to foster active, loyal online communities. Whether you are an entrepreneur looking to boost your brand's digital presence or a marketing professional brushing up on foundational strategies, this course equips you with the actionable insights needed to drive meaningful engagement across all social platforms.