MBA ASAP Guide to Startups and Entrepreneurship
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Unclaimed ProfileEmbarking on an entrepreneurial journey requires more than just a great idea; it demands a structured, strategic framework to transform that vision into a sustainable business. The MBA ASAP Guide to Startups and Entrepreneurship, created by John Cousins, serves as an essential roadmap for aspiring founders and business enthusiasts. This comprehensive program deconstructs the complexities of starting a company, making high-level MBA concepts accessible to beginners. Students will master the Business Model Canvas to map out key business components, and leverage the Lean Startup Method to validate assumptions through rigorous customer discovery. The course dives deep into practical execution, covering entity formation (such as LLCs and Corporations), intellectual property protection through patent filing, and the fundamentals of startup financing. Participants will gain crucial insights into securing capital, understanding Angel investors and Venture Capital, and managing Cap Tables. Additionally, the curriculum emphasizes customer acquisition, marketing strategies, and product-market fit. Whether you are aiming to launch a tech startup or a local enterprise, this guide equips you with the tools needed to build, scale, and fund your business confidently.
About the creator
John Cousins
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John Cousins is a dedicated business educator and the creator of the MBA ASAP series, designed to democratize high-level business education for aspiring entrepreneurs, investors, and professionals worldwide. With a teaching philosophy rooted in clarity, practicality, and efficiency, John dismantles the traditional barriers of business school by distilling complex academic concepts into actionable, real-world strategies. His instructional approach bypasses unnecessary jargon, focusing instead on the core principles of strategic management, startup dynamics, and stock market investing. By structuring his courses around the MBA ASAP methodology, John empowers learners to rapidly acquire the critical thinking skills, financial literacy, and operational frameworks…Show more
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Program Overview
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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Learn about business, entrepreneurship and building a successful company.
- There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and become qualified to have a lot of money!
- Master multiple disciplines and tools to build a product or business from the ground up.
- Learn to use strategic and idea generation tools that can help you get a handle on marketing strategy and focus on the big picture.
- We will then learn how to take the Business Model assumptions and turn them into facts through the Lean Startup Method of customer discovery and validation.
- Hone new skills online with expert faculty.
- You will learn how to deconstruct any business idea into its main parts using the Business Model Canvas.
- Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.
- You will gain an understanding of enterprise formation and LLCs and Corporations.
- We will explore the concept of Minimal Viable Product and iterative techniques for converging on Product/Market Fit, the holy grail of the startup process.
- You will learn how to research, draft and file your own patents in order to protect your ideas and create valuable assets for your startup enterprise.
- You will gain a solid understanding of Startup Financing Stages and Funding Rounds.
- We will examine and explain the roles of Angel investors and Venture Capital.
- You will gain facility with the intricacies of the Cap Table and Valuation techniques.
- Learn how you get, keep and grow customers.
- Learn how to sell and deliver.
- Marketing is really about being outwardly focused and customer centric. Learn how.
- If you want to get further than you’ve ever gone before you need to be willing to learn like never before.
Best For
- Aspiring entrepreneurs seeking a structured, MBA-style framework to launch their ventures.
- Early-stage founders who need to validate their business ideas using Lean Startup methodologies.
- Individuals looking to understand the legal and financial fundamentals of startup formation, including equity and cap tables.
- Product managers or business students wanting to learn how to achieve product-market fit.
Not For
- Advanced startup founders who are already deep into scaling and series-level growth operations.
- Learners seeking hands-on software coding or technical engineering training for their product.
- Individuals looking for legal or financial advice specific to their unique jurisdiction or business entity.
- Those looking for a quick-fix 'get rich' scheme rather than a rigorous business development curriculum.
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