Digital Marketing & Strategy: 12-Week Growth Plan

Designed specifically for entrepreneurs, freelancers, and small business owners, this comprehensive 12-week digital marketing and strategy course provides a practical, step-by-step roadmap to scale your brand's online presence. Led by industry expert Gordon MacArdle, the curriculum breaks down complex marketing frameworks into actionable weekly milestones. Throughout the course, you will learn how to systematically approach search engine optimization (SEO), construct high-impact social media campaigns, and design customer acquisition funnels that convert. Instead of focusing on theoretical concepts, this course emphasizes the creation of a tangible, personalized marketing playbook tailored to your unique business model. You will dive deep into defining your ideal customer persona, refining your core brand messaging, and executing multi-channel promotion strategies. By the end of this intensive training, you will possess a structured, sustainable 12-week growth plan that eliminates marketing guesswork and empowers you to generate consistent leads, build organic brand authority, and drive measurable revenue growth. Whether you are launching a new startup or trying to revitalize an established freelance business, this tactical playbook will give you the confidence and tools to scale effectively in today's competitive digital landscape.