The Traffic Course

Nick Loper

Nick Loper started Side Hustle Nation in 2013 after leaving a corporate job, having already been running a comparison shopping site for footwear on the side — a site he later sold. He launched The Side Hustle Show the same year, framing it from day one as the show he wanted to listen to: light on theory, heavy on tactics. By 2026, the podcast has accumulated 35 million lifetime downloads, 100,000 monthly listeners, 700+ episodes, and earns $10,000–$20,000 per month in sponsorships alone through YAP Media. Side Hustle Nation itself attracts millions of visitors annually, and Nick has been the sole operator throughout — no team, no agency, no venture funding. His estimated net worth is approximately $6 million. He is based in Issaquah, Washington, and his business mailing address is Sammamish, WA. The Traffic Course is Nick's primary paid product, hosted at startmysidehustle.com. It's described as covering how to get qualified website traffic quickly, with a curriculum that spans content creation strategy, keyword research tools and processes, technical site optimization, and a post-publish workflow for maximizing reach. Nick's own description of the pricing is "very affordable" — a relative term — and third-party sources describe it consistently as low-cost compared to comparable SEO and content courses. The course pairs naturally with Side Hustle Nation's free ecosystem: 700+ podcast episodes, a free community, a $500 challenge, personalized playlists, a side hustle quiz, and a blog with hundreds of business idea guides. Beyond The Traffic Course, Nick has authored multiple books including Buy Buttons: The Fast-Track Strategy to Make Extra Money and Start a Business in Your Spare Time, available on Amazon. The Traffic Course holds a 4.7 out of 5 on AllPros from 7 verified reviews, with 5 five-star ratings and 2 four-star ratings — no ratings below four stars. Student-reported outcomes are concrete: one reviewer documented a 53% increase in website traffic within five weeks of implementing the course recommendations; another ranked #1 or #2 for local keywords and grew their business 30%, ultimately quitting their job; a third reached 10,000–12,000 monthly visits while working very part-time. William Wadsworth's AllPros review specifically called it the best investment he'd made in his business in years. The only friction note across the 7 reviews is from Arabhi Vidhyadharan, who reported a lag before seeing results — a normal characteristic of SEO-dependent strategies where ranking improvements follow a delay from implementation. AllPros collects verified, course-specific reviews for every product. The Traffic Course's 7-review baseline already includes multiple documented outcome claims — a strong signal given how few courses generate reviews with this level of specificity. If you've taken The Traffic Course or another Side Hustle Nation product, your review adds to the most credible independent data set for Nick Loper's educational work.

Issaquah, WashingtonBusiness