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    The Ultimate Email Copywriting and Strategy Course

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    Copywriting · Online Course

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    In today's digital landscape, mastering the art of email marketing is essential for any business aiming to scale. "The Ultimate Email Copywriting and Strategy Course" by modo courses provides an essential foundational blueprint for crafting emails that engage audiences and drive consistent conversions. Designed specifically for beginners, this course demystifies how email campaigns fit seamlessly into a wider marketing funnel. Learners will dive deep into the anatomy of a high-converting email, dissecting critical elements from the subject line to the final call-to-action. Beyond individual emails, the curriculum explores the strategic implementation of automated email sequences, helping business owners and freelance copywriters design cohesive customer journeys. By utilizing practical copywriting templates and a proven step-by-step writing process, students learn how to structure persuasive copy without staring at a blank page. Whether you are trying to nurture leads, launch new products, or improve open and click-through rates, this course equips you with the actionable insights needed to transform your email channel into a reliable revenue driver.

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    Modo Courses, led by digital marketing strategist and copywriter Dominique Binns, is an educational platform dedicated to demystifying the art and science of high-converting email marketing. With a clear focus on actionable, real-world strategies, Dominique teaches professionals, freelancers, and business owners how to write compelling email copy that builds trust and drives sales. The approach behind Modo Courses is deeply practical, moving beyond theory to offer students step-by-step frameworks, psychology-driven messaging templates, and strategic insights that can be implemented immediately. Dominique's teaching style is characterized by its clarity and structured delivery, breaking down complex marketing strategies into digestible, step-by-step lessons.…Show more

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    Program Overview

    Online Course

    Learning format

    Copywriting

    Subcategory

    $9.99 (list $19.99)

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Understand where mailers fall into the marketing funnel
    • Identify the main components of a mailer
    • Learn copywriting tips specific to mailers
    • Understand email sequence and strategy types for use in your business / for your client
    • Receive a copy draft template + a tried and tested copywriting process

    Best For

    • Freelance copywriters looking to specialize in email marketing services
    • Small business owners who need to build a customer retention strategy from scratch
    • Digital marketers wanting to improve open rates and conversion metrics
    • Beginners who want a structured framework for writing persuasive sales emails

    Not For

    • Advanced email marketers seeking high-level automation architecture or technical platform API training
    • Copywriters focused exclusively on long-form sales pages or video sales letter scripts
    • Professionals looking for advanced data analytics or complex A/B split testing strategies

    What's included

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