TikTok Ads | TikTok Advertising by a Fortune 100 MBA
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Unclaimed ProfileMastering TikTok Ads is essential for modern digital marketers looking to capture the attention of Gen Z and Millennial audiences. Developed and taught by Dekker the Marketer—a former PlayStation Brand Manager and Kellogg MBA graduate—this course provides a comprehensive roadmap to navigating TikTok’s unique advertising ecosystem. Spanning 4.5 hours of action-oriented content, the course is designed specifically for beginners who want to move beyond basic organic postings and tap into the immense ROI potential of paid TikTok campaigns. You will learn how to set up your TikTok Business Center, properly install the TikTok Pixel for advanced tracking, and design high-converting ad creative that blends seamlessly with native user content. Dekker breaks down the sophisticated bidding strategies, custom audience creation, and budget optimization techniques utilized by Fortune 100 brands, translating complex marketing theories into practical, step-by-step campaigns. Whether you are an e-commerce entrepreneur, a digital agency owner, or an aspiring media buyer, this course equips you with the analytical tools and creative insights needed to lower acquisition costs and drive viral-style sales.
About the creator
Dekker Fraser
View full profileMarketing · United States
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Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.
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Learning format
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What You'll Learn
- Build and structure profitable TikTok Ad campaigns from scratch using the TikTok Ads Manager platform.
- Install and configure the TikTok Pixel on your website to accurately track custom conversions, page views, and user behavior.
- Create engaging, native-feeling video ad creatives that capture attention within the first three seconds to boost click-through rates.
- Implement precise audience targeting strategies, including Custom Audiences, Lookalike Audiences, and demographic filters.
- Optimize your ad spend using bidding models, budget allocation strategies, and split testing (A/B testing) methodologies.
- Leverage Spark Ads and other unique TikTok ad formats to boost existing organic content and maximize social proof.
- Analyze campaign performance metrics using key performance indicators (KPIs) such as ROAS, CPA, and CTR to make data-driven decisions.
Best For
- E-commerce entrepreneurs and brand owners looking to scale their products via short-form video advertising.
- Digital marketers and agency professionals transitioning from Meta or Google Ads to the TikTok ecosystem.
- Beginners eager to master the technical side of tracking, pixel integration, and campaign bidding.
Not For
- Advanced media buyers already managing six-figure monthly TikTok ad spends who need highly proprietary, niche scaling hacks.
- Individuals seeking a creative editing masterclass rather than a performance-based advertising strategy course.
- Business owners who currently have zero organic presence or basic content marketing foundation on social media.
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