TikTok Ads | TikTok Advertising by a Fortune 100 MBA

Mastering TikTok Ads is essential for modern digital marketers looking to capture the attention of Gen Z and Millennial audiences. Developed and taught by Dekker the Marketer—a former PlayStation Brand Manager and Kellogg MBA graduate—this course provides a comprehensive roadmap to navigating TikTok’s unique advertising ecosystem. Spanning 4.5 hours of action-oriented content, the course is designed specifically for beginners who want to move beyond basic organic postings and tap into the immense ROI potential of paid TikTok campaigns. You will learn how to set up your TikTok Business Center, properly install the TikTok Pixel for advanced tracking, and design high-converting ad creative that blends seamlessly with native user content. Dekker breaks down the sophisticated bidding strategies, custom audience creation, and budget optimization techniques utilized by Fortune 100 brands, translating complex marketing theories into practical, step-by-step campaigns. Whether you are an e-commerce entrepreneur, a digital agency owner, or an aspiring media buyer, this course equips you with the analytical tools and creative insights needed to lower acquisition costs and drive viral-style sales.