Grin

    Grin

    Marketing · English

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    Who Is Grin?

    GRIN is a Sacramento, California-based influencer marketing software company founded in 2014 by Brandon Brown (former Red Bull marketer) and Brian Mechem. Known as the pioneer of the "Creator Management" category, it serves major e-commerce brands including SKIMS, Warby Parker, Allbirds, and Vera Bradley, and has raised over $144 million in funding.

    Overview of Grin

    CategoryMarketing
    LanguageEnglish
    BornNot publicly available
    Based inSacramento, California
    Active since2014
    Est. net worth*Not publicly available
    Social links
    Visit websiteyoutubelinkedininstagram

    * Based on public sources, unverified.

    Grin's Programs

    IM
    Highest rated
    Influencer Marketing 101Social Media Marketing

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    Influencer Marketing 101 is a free, 6-chapter educational guide covering the full influencer marketing lifecycle, getting started, identifying and selecting influencers, outreach, onboarding, relationship management, and reporting/performance analysis. It's built by GRIN, an established influencer marketing software company, and includes real brand case studies (Branch Basics, City Beauty, and others) demonstrating measurable results. As a marketing resource for its own software platform, it naturally leads readers toward GRIN's paid tools, though the educational content itself is freely accessible.

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