Grin

Grin

Marketing · English

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Who Is Grin?

GRIN is a Sacramento, California-based influencer marketing software company founded in 2014 by Brandon Brown (former Red Bull marketer) and Brian Mechem. Known as the pioneer of the "Creator Management" category, it serves major e-commerce brands including SKIMS, Warby Parker, Allbirds, and Vera Bradley, and has raised over $144 million in funding.

Overview of Grin

CategoryMarketing
LanguageEnglish
BornNot publicly available
Based inSacramento, California
Active since2014
Est. net worth*Not publicly available
Social links
Visit websiteyoutubelinkedininstagram

* Based on public sources, unverified.

Grin's Programs

IM
Highest rated
Influencer Marketing 101Social Media Marketing

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Influencer Marketing 101 is a free, 6-chapter educational guide covering the full influencer marketing lifecycle, getting started, identifying and selecting influencers, outreach, onboarding, relationship management, and reporting/performance analysis. It's built by GRIN, an established influencer marketing software company, and includes real brand case studies (Branch Basics, City Beauty, and others) demonstrating measurable results. As a marketing resource for its own software platform, it naturally leads readers toward GRIN's paid tools, though the educational content itself is freely accessible.

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