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Unclaimed ProfileInfluencer Marketing 101 is a one-day course from Influencer Marketing Hub covering the full influencer marketing process: what makes an influencer, fitting influencer marketing into your broader mix, choosing agencies vs. platforms, identifying and managing influencers, FTC compliance and ethics, measuring campaign success with analytics, and amplifying content with paid ads. It includes bonus interviews with industry figures from Upfluence and Neoreach, downloadable worksheets, and an ROI measurement ebook, targeted at PR, marketing, and brand professionals.
About the creator
Ed Lawrence
View full profileMarketing Education · Hertfordshire, England
Influencer Marketing 101
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Ed Lawrence is a UK-based video production expert and YouTube strategist, co-founder of Business Film Booth and Film Booth. He sold his first business at 26, later building an award-winning video production company that's produced 10,000+ business videos, and has generated over $9 million from his own YouTube channels using storytelling-driven content strategy.
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Understanding FTC ethics and compliance rules
- Managing influencer campaigns from start to finish
- Identifying and vetting the right influencers
- Choosing between agencies and influencer marketing platforms
- Fitting influencer marketing into your broader strategy
- Defining what makes someone a true influencer
Best For
- Digital industry professionals broadly
- Influencer marketing professionals
- Marketing and brand managers
- PR and communications professionals
Not For
- Those wanting multi-week, in-depth programs
- Influencers themselves, not brand-side
- Those wanting deep YouTube-specific strategy
- Complete marketing beginners, no basics
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