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Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Analyzing performance data to improve future campaigns
- Managing and strengthening creator relationships over time
- Onboarding influencers internally and externally
- Best practices for effective influencer outreach
- Identifying and selecting the right content creators
- Building an influencer marketing program from scratch
Best For
- E-commerce and DTC brand marketers
- Marketers wanting free foundational content
- Brands starting a creator program
- Complete influencer marketing beginners
Not For
- Those needing formal certification/credit
- People wanting vendor-neutral, unbiased advice
- Experienced influencer marketing professionals
- Those wanting live coaching support
FAQ
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About the creator
Marketing Education · Sacramento, California
GRIN is a Sacramento, California-based influencer marketing software company founded in 2014 by Brandon Brown (former Red Bull marketer) and Brian Mechem. Known as the pioneer of the "Creator Management" category, it serves major e-commerce brands including SKIMS, Warby Parker, Allbirds, and Vera Bradley, and has raised over $144 million in funding.
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Reviews, Scores & Student Outcomes
Unclaimed ProfileInfluencer Marketing 101 is a free, 6-chapter educational guide covering the full influencer marketing lifecycle, getting started, identifying and selecting influencers, outreach, onboarding, relationship management, and reporting/performance analysis. It's built by GRIN, an established influencer marketing software company, and includes real brand case studies (Branch Basics, City Beauty, and others) demonstrating measurable results. As a marketing resource for its own software platform, it naturally leads readers toward GRIN's paid tools, though the educational content itself is freely accessible.
Ratings & reviews
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