Influencer Marketing 101

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Influencer Marketing 101 Reviews & Product Details

Influencer Marketing 101 is a free, 6-chapter educational guide covering the full influencer marketing lifecycle, getting started, identifying and selecting influencers, outreach, onboarding, relationship management, and reporting/performance analysis. It's built by GRIN, an established influencer marketing software company, and includes real brand case studies (Branch Basics, City Beauty, and others) demonstrating measurable results. As a marketing resource for its own software platform, it naturally leads readers toward GRIN's paid tools, though the educational content itself is freely accessible.

Best For

E-commerce and DTC brand marketers Marketers wanting free foundational content Brands starting a creator program Complete influencer marketing beginners

Not For

Those needing formal certification/credit People wanting vendor-neutral, unbiased advice Experienced influencer marketing professionals Those wanting live coaching support

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About the Creator

Grin

Grin is a Sacramento, California-based influencer marketing software company founded in 2014 by Brandon Brown (former Red Bull marketer) and Brian Mechem. Known as the pioneer of the "Creator Management" category, it serves major e-commerce brands including SKIMS, Warby Parker, Allbirds, and Vera Bradley, and has raised over $144 million in funding.

Sacramento, CaliforniaMarketing Education

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Contact

Contact form: grin.co/influencer-marketing-101

Address: Sacramento, California

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