Croxton MBA

Power Of Programmatic Geofencing Marketing & OTT Advertising

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In the rapidly evolving landscape of paid advertising, mastering advanced hyper-local targeting is essential for modern agencies and brand marketers looking to maximize their ROI. "Power Of Programmatic Geofencing Marketing & OTT Advertising," created by Croxton MBA, provides an in-depth exploration of how programmatic display and geofencing work together to build cohesive omnichannel marketing strategies. Throughout this comprehensive course, students delve into the technical nuances of the programmatic ecosystem, moving far beyond basic search and social ads to harness the potential of Connected TV (CTV) and Over-The-Top (OTT) media buying. This curriculum is tailored specifically for agency executives, sales teams, and digital media planners who want to confidently sell, plan, and optimize complex programmatic campaigns. By learning how to build precise virtual boundaries around physical locations (geofencing) and layer these parameters with demographic data, learners will discover how to capture high-intent audiences in real-time. Additionally, the course outlines standard operating procedures for managing external technical teams, ensuring that account managers can direct resources effectively to drive higher conversions and tangible business outcomes. Whether you are aiming to scale an agency or refine your in-house marketing engine, this course delivers the precise strategies needed to dominate localized digital advertising.

Google Ads Paid Search Sales & Media Planning Course

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This specialized course, designed by Croxton MBA, bridges the gap between high-level digital strategy and practical execution for paid search advertising. Specifically tailored for marketing executives, account managers, agency leaders, and sales professionals, this curriculum moves beyond basic campaign setup to focus on the strategic art of media planning and PPC sales. Learners will gain a deep understanding of the Google Ads platform's nuances, enabling them to confidently pitch paid search services, set realistic client expectations, and construct highly effective media plans. Throughout the course, students explore competitor research methodologies using industry-standard tools like SEMrush alongside native Google features. The training emphasizes oversight, showing leaders how to manage, audit, and guide media buyers or agency teams to ensure maximum lead generation, sales, and conversion optimization. By learning how to analyze campaign performance and identify areas of waste, managers can protect client budgets and drive higher return on ad spend (ROAS). Whether you are looking to close bigger agency deals or elevate your team's operational efficiency, this course provides the strategic foundation needed to master the business side of Google Ads.