Google Ads Paid Search Sales & Media Planning Course

This specialized course, designed by Croxton MBA, bridges the gap between high-level digital strategy and practical execution for paid search advertising. Specifically tailored for marketing executives, account managers, agency leaders, and sales professionals, this curriculum moves beyond basic campaign setup to focus on the strategic art of media planning and PPC sales. Learners will gain a deep understanding of the Google Ads platform's nuances, enabling them to confidently pitch paid search services, set realistic client expectations, and construct highly effective media plans. Throughout the course, students explore competitor research methodologies using industry-standard tools like SEMrush alongside native Google features. The training emphasizes oversight, showing leaders how to manage, audit, and guide media buyers or agency teams to ensure maximum lead generation, sales, and conversion optimization. By learning how to analyze campaign performance and identify areas of waste, managers can protect client budgets and drive higher return on ad spend (ROAS). Whether you are looking to close bigger agency deals or elevate your team's operational efficiency, this course provides the strategic foundation needed to master the business side of Google Ads.