Rob Kwortnik

    Rob Kwortnik

    Marketing & Communications · English

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    Who Is Rob Kwortnik?

    Rob Kwortnik is an Associate Professor of Services Marketing at Cornell's Nolan School of Hotel Administration. Before academia, he worked in marketing, PR, and as a travel-industry consultant. He's a recognized cruise-industry expert who has consulted for Marriott, Celebrity Cruises, and AAA, and has won multiple Teacher of the Year honors.

    Overview of Rob Kwortnik

    CategoryMarketing & Communications
    LanguageEnglish
    BornNot publicly available
    Based inIthaca, New York
    Active since2002
    Est. net worth*Not publicly available
    Social links
    Visit websitelinkedin

    * Based on public sources, unverified.

    Rob Kwortnik's Programs

    BT
    Highest rated

    Building the Brand Through Influencer Marketing

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    This course sits inside eCornell's Marketing and Social Media Marketing certificate tracks, so it's built for working professionals rather than casual hobbyists. It leans academic and strategic rather than tactical — expect frameworks like the consumer purchasing funnel applied to influencer selection, not step-by-step "how to DM a creator" tutorials. Two instructors are involved, an academic (Kwortnik) and an industry practitioner (Joanne Reiter of Socialfly), which balances theory with agency-side experience.

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