Building the Brand Through Influencer Marketing
This product hasn't been reviewed yet! Be the first to share your experience.
Top alternatives
Reviews, Scores & Student Outcomes
Unclaimed ProfileThis course sits inside eCornell's Marketing and Social Media Marketing certificate tracks, so it's built for working professionals rather than casual hobbyists. It leans academic and strategic rather than tactical — expect frameworks like the consumer purchasing funnel applied to influencer selection, not step-by-step "how to DM a creator" tutorials. Two instructors are involved, an academic (Kwortnik) and an industry practitioner (Joanne Reiter of Socialfly), which balances theory with agency-side experience.
About the creator
Rob Kwortnik
View full profileMarketing & Communications · Ithaca, New York
Follow on social
Not found
—
Reviews
Rob Kwortnik is an Associate Professor of Services Marketing at Cornell's Nolan School of Hotel Administration. Before academia, he worked in marketing, PR, and as a travel-industry consultant. He's a recognized cruise-industry expert who has consulted for Marriott, Celebrity Cruises, and AAA, and has won multiple Teacher of the Year honors.
Ratings & reviews
This product hasn't been reviewed yet! Be the first to share your experience.
Not enough reviews yet
0 reviews
Rating breakdown
Program Overview
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Measure influencer campaign success across the funnel
- Evaluate ethical and regulatory rules for influencer partnerships
- Identify the right influencer for the right customer
- Apply the consumer purchasing funnel to influencer strategy
- Analyze different types and roles of social media influencers
- Analyze different types and roles of social media influencers
Best For
- Entrepreneurs building a brand
- Marketing communications specialists
- Social media and brand managers
- Content marketers and copywriters
Not For
- Anyone needing a long, in-depth program
- Those wanting hands-on platform tutorials
- Influencers themselves seeking creator tips
- Complete beginners to marketing basics
What's included
Still confused?
Get a reply from the creator within 24 hours.
Top alternatives
Compare Similar Social Media Marketing Programs
Not sure Building the Brand Through Influencer Marketing is the right fit? See how it stacks up against the top-rated alternatives in social media marketing, all rated by verified students.
More categories
Before you buy
Compare alternatives
See how Building the Brand Through Influencer Marketing stacks up against top-rated programs in social media marketing.
Compare nowRun a credibility check
Use AllPros Guru Detector to review trust signals before you spend.
Open Guru Detector