Building the Brand Through Influencer Marketing

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Building the Brand Through Influencer Marketing Reviews & Product Details

This course sits inside eCornell's Marketing and Social Media Marketing certificate tracks, so it's built for working professionals rather than casual hobbyists. It leans academic and strategic rather than tactical — expect frameworks like the consumer purchasing funnel applied to influencer selection, not step-by-step "how to DM a creator" tutorials. Two instructors are involved, an academic (Kwortnik) and an industry practitioner (Joanne Reiter of Socialfly), which balances theory with agency-side experience.

Best For

Entrepreneurs building a brand Marketing communications specialists Social media and brand managers Content marketers and copywriters

Not For

Anyone needing a long, in-depth program Those wanting hands-on platform tutorials Influencers themselves seeking creator tips Complete beginners to marketing basics

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About the Creator

Rob Kwortnik

Rob Kwortnik is an Associate Professor of Services Marketing at Cornell's Nolan School of Hotel Administration. Before academia, he worked in marketing, PR, and as a travel-industry consultant. He's a recognized cruise-industry expert who has consulted for Marriott, Celebrity Cruises, and AAA, and has won multiple Teacher of the Year honors.

Ithaca, New YorkMarketing & Communications

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Contact

Contact form: ecornell.cornell.edu/courses/marketing/building-the-brand-through-influencer-marketing

Address: Ithaca, New York

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