Susan Weinschenk

    Susan Weinschenk

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    Who Is Susan Weinschenk?

    Susan Weinschenk, Ph.D., is a behavioral psychologist and user experience (UX) pioneer who has spent over thirty years applying psychology to the design of technology. Known globally as the Brain Lady, Susan merges science and design to help creators, developers, and product managers build digital experiences that align with how human brains naturally process information, make decisions, and take action. Her teaching philosophy centers on making complex cognitive psychology concepts highly actionable and practical for modern design workflows. Instead of focusing solely on wireframes or aesthetics, Susan teaches students how to understand the underlying behavioral triggers—such as motivation, memory, social…

    Overview of Susan Weinschenk

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    Susan Weinschenk's Programs

    User Experience (UX) Design For Engagement bannerHighest rated

    User Experience (UX) Design For Engagement

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    Designing digital products that capture and retain user attention is one of the most challenging aspects of modern UX design. In this course, renowned behavioral psychologist Dr. Susan Weinschenk guides you through the science of human behavior and how it directly applies to user interface and user experience design. Rather than relying on guesswork or aesthetic trends, you will learn how to leverage proven psychological principles to create interfaces that naturally align with how the human brain processes information, makes decisions, and forms habits. This course is specifically tailored for UX/UI designers, product managers, and digital marketers who want to move beyond basic usability and delve into the core drivers of user motivation and engagement. By exploring concepts such as social validation, cognitive load, the power of stories, and intrinsic versus extrinsic rewards, you will gain a deeper understanding of why users behave the way they do online. By the end of this training, you will be equipped with a practical toolkit of psychological strategies to boost conversion rates, foster long-term loyalty, and design experiences that users find both intuitive and deeply satisfying.

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    Susan holds a Ph.D. in Psychology and has over three decades of experience working at the intersection of psychology and usability. She is an international consultant, speaker, and the author of several highly-regarded books in the industry, including 100 Things Every Designer Needs to Know About People and Neuro Web Design: What Makes Them Click.