Name: Contrarian Thinking Academy
Brand: Codie Sanchez
Rating: 4.6 (67 reviews)

Question 1

Do I need business or finance experience to join?

Accepted Answer

No. The program starts from the beginning and has worked for actors, engineers, marketers, and career professionals with zero prior business ownership experience. There's even a module dedicated to helping you decide what type of business to buy.

Question 2

What's the difference between the Foundations Course and the Academy?

Accepted Answer

The Acquisition Foundations Course ($2,000) is a standalone self-study program covering deal-making fundamentals. The Contrarian Academy (~$10,000) is the full experience — it includes the course, 6–8 live coaching calls per month, deal coaching, legal templates, event access, and the full buyer community. If you buy the course first, the $2,000 is fully credited toward the Academy if you upgrade.

Question 3

Is there a refund policy?

Accepted Answer

Yes. A full refund is available if requested before your cohort's start date. Once the cohort begins, refunds are not available. Always confirm current terms directly with Contrarian Thinking before purchasing.

Question 4

Will I get direct access to Codie Sanchez?

Accepted Answer

Codie is active in the community and appears at live events, but day-to-day coaching is led by her team of experienced operators and deal coaches. One-on-one sessions with Codie are not part of the standard program offering.

Question 5

What kinds of businesses does the program focus on?

Accepted Answer

The focus is on "boring businesses" — established, cash-flowing Main Street companies like laundromats, HVAC services, plumbing companies, car washes, and local service businesses. Typically under $10M in revenue, with consistent earnings and room for an operator to add value.

Question 6

How long does it take to close a first acquisition?

Accepted Answer

It varies. Contrarian Thinking requires members to commit to closing within one calendar year. Some close faster; others take longer depending on capital, deal criteria, and market conditions.

Question 7

Does the program cover how to finance an acquisition?

Accepted Answer

Yes. SBA 7(a) loan financing is a core part of the curriculum, including how lenders evaluate deals, how to structure acquisitions for SBA approval, and how to combine seller financing and earnouts to reduce upfront capital requirements.

Question 8

Is this program only for US-based buyers?

Accepted Answer

Primarily yes. The SBA financing content and many legal templates are US-specific. International members do join, and the deal-making frameworks apply broadly — but buyers outside the US should be aware that some tactical content won't transfer directly to their market.

Contrarian Thinking Academy

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