[2022] Facebook Ads: Facebook / Instagram Advertising Course

In the rapidly changing landscape of digital marketing, mastering Facebook and Instagram advertising is an essential skill for business owners, agency professionals, and freelance marketers. Led by industry expert Davis Jones and the Eazl team, this comprehensive course offers a structured approach to building, launching, and optimizing highly profitable social media campaigns. Students will transition from absolute beginners to confident media buyers by getting hands-on with Facebook Ads Manager. The curriculum goes beyond basic boosting to cover advanced strategies like implementing the Facebook Pixel (Meta Pixel) for precise event tracking, running app install and lead generation campaigns, and setting up dynamic product feeds and catalogs for e-commerce stores. You will also learn how to leverage external data—such as MailChimp lists and CRM databases—to construct powerful custom and lookalike audiences. This course provides actionable frameworks to minimize ad waste, improve Click-Through Rates (CTR), and maximize Return on Ad Spend (ROAS). Whether you are looking to promote a local business, drive Shopify sales, or build a personal brand, this training delivers the practical skills required to navigate the Facebook advertising ecosystem successfully.