Davis Jones

Start a Business: Design Thinking & Entrepreneurship [2025]

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Are you ready to turn your entrepreneurial vision into a thriving reality? 'Start a Business: Design Thinking & Entrepreneurship' by Davis Jones and the Eazl team is a comprehensive, action-oriented program designed to guide aspiring founders through the critical stages of launching a modern startup. This course uniquely blends time-tested design thinking principles with contemporary AI-driven tools, offering a modern, risk-mitigated approach to entrepreneurship. Students embark on a structured, eight-step business launch journey. You will learn how to identify viable target audiences, conduct deep market research, and apply human-centered design to craft products or services that customers actually want. Rather than relying on guesswork, the curriculum focuses heavily on rapid prototyping and rigorous idea validation, drastically reducing the inherent risks of launching a new venture. Beyond product development, the course covers essential operational and growth strategies. You will discover how to build an impactful brand identity, master early-stage sales techniques, and navigate the complex landscape of startup fundraising. Whether your goal is to secure a seed funding round or bootstrap your venture locally, this program equips you with the strategic frameworks and practical skills needed to build, pitch, and scale your business successfully.

ChatGPT & Generative AI: Prompt Engineering for Business

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In the rapidly evolving landscape of modern enterprise, mastering generative AI is no longer optional—it is a critical driver of competitive advantage. Led by industry expert Davis Jones, "ChatGPT & Generative AI: Prompt Engineering for Business" offers a comprehensive, highly practical blueprint designed to help professionals, entrepreneurs, and teams unlock the full potential of large language models (LLMs). This course demystifies the fundamental mechanics of AI prompt design, moving far beyond basic conversational queries to teach students how to architect structured, business-grade prompts. Throughout this program, learners will explore essential topics such as in-context learning, structured outputs, and advanced prompting techniques specifically engineered to minimize AI hallucinations and ensure maximum data accuracy. Additionally, the curriculum addresses critical contemporary concerns like data security, intellectual property privacy, and ethical AI integration. Whether you are looking to streamline daily workflows, scale automated systems, or identify entirely new business functions where AI can add value, this course provides the strategic and technical foundation required. By mastering these cutting-edge prompt engineering techniques, you will transition from a passive user of AI to an active orchestrator of generative technologies, positioning yourself at the forefront of the digital transformation.

[2022] Facebook Ads: Facebook / Instagram Advertising Course

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In the rapidly changing landscape of digital marketing, mastering Facebook and Instagram advertising is an essential skill for business owners, agency professionals, and freelance marketers. Led by industry expert Davis Jones and the Eazl team, this comprehensive course offers a structured approach to building, launching, and optimizing highly profitable social media campaigns. Students will transition from absolute beginners to confident media buyers by getting hands-on with Facebook Ads Manager. The curriculum goes beyond basic boosting to cover advanced strategies like implementing the Facebook Pixel (Meta Pixel) for precise event tracking, running app install and lead generation campaigns, and setting up dynamic product feeds and catalogs for e-commerce stores. You will also learn how to leverage external data—such as MailChimp lists and CRM databases—to construct powerful custom and lookalike audiences. This course provides actionable frameworks to minimize ad waste, improve Click-Through Rates (CTR), and maximize Return on Ad Spend (ROAS). Whether you are looking to promote a local business, drive Shopify sales, or build a personal brand, this training delivers the practical skills required to navigate the Facebook advertising ecosystem successfully.

Growth Hacking with Digital Marketing (Now with AI!)

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This comprehensive masterclass, designed by Davis Jones, offers an immersive deep dive into the world of growth hacking and modern digital marketing. Perfectly tailored for startup founders, marketing professionals, and aspiring digital consultants, this program shifts the focus from traditional marketing to an agile, data-driven growth culture. Students will master the art of tracking and analyzing user behavior using industry-standard tools like Google Analytics, enabling them to make smarter, analytics-backed decisions. The curriculum extensively covers key financial and customer metrics, including how to design seamless acquisition funnels and calculate critical metrics like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Furthermore, learners will explore persuasive storytelling techniques to dramatically improve conversion rates across diverse digital channels. What sets this updated version apart is its integration of artificial intelligence tools, teaching students how to automate repetitive marketing workflows, leverage smart email segmentation, and optimize social media growth with cutting-edge tools. By the end of this training, participants will possess a robust toolkit to scale any business efficiently and sustainably.