Growth Hacking with Digital Marketing (Now with AI!)

This comprehensive masterclass, designed by Davis Jones, offers an immersive deep dive into the world of growth hacking and modern digital marketing. Perfectly tailored for startup founders, marketing professionals, and aspiring digital consultants, this program shifts the focus from traditional marketing to an agile, data-driven growth culture. Students will master the art of tracking and analyzing user behavior using industry-standard tools like Google Analytics, enabling them to make smarter, analytics-backed decisions. The curriculum extensively covers key financial and customer metrics, including how to design seamless acquisition funnels and calculate critical metrics like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Furthermore, learners will explore persuasive storytelling techniques to dramatically improve conversion rates across diverse digital channels. What sets this updated version apart is its integration of artificial intelligence tools, teaching students how to automate repetitive marketing workflows, leverage smart email segmentation, and optimize social media growth with cutting-edge tools. By the end of this training, participants will possess a robust toolkit to scale any business efficiently and sustainably.