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Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Navigate platform specific influencer partnership rules
- Apply legal and ethical disclosure requirements
- Build influencer strategies aligned with customer journeys
- Assess audience quality and authenticity signals
- Analyze influencers using engagement and trust metrics
- Evaluate influencer marketing's role in digital strategy
Best For
- Marketing students building career skills
- Business owners exploring influencer marketing
- Brand and social media managers
- Digital marketing professionals
Not For
- Learners seeking a free option
- Those wanting live cohort interaction
- Beginners with no marketing background
- Aspiring influencers wanting personal growth
FAQ
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About the creator
Jennifer Neeley is a fractional CMO, marketing consultant, and adjunct instructor at UC San Diego. She founded JND Global, a digital marketing and influencer agency later acquired, and has worked with brands like Microsoft, LinkedIn, and Fiverr. She created and teaches UC San Diego's Influencer Marketing curriculum.
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Reviews, Scores & Student Outcomes
Unclaimed ProfileThis course is part of UC San Diego's Digital Marketing Certificate program, so it's built for working professionals who want a structured, business focused approach rather than a casual hobbyist course. It runs six weeks, fully online and asynchronous, and covers how AI is reshaping influencer content and discovery alongside the ethical and regulatory side of influencer partnerships. Students finish with a portfolio ready campaign pitch they can use professionally.
Ratings & reviews
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Results mentioned in reviews are individual experiences and are not guaranteed or typical.
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