Influencer Marketing Strategy

4.3/520 reviews

Social Media Marketing · Online Course

Influencer Marketing Strategy Reviews & Product Details

Offered by Rutgers, the State University of New Jersey, this 6-module course has drawn nearly 59,000 learners and holds a 4.3-star rating across 196 reviews. It runs about 3 weeks at 10 hours/week, self-paced, and closes with a real-world final project, building a pitch deck for a social media influencer strategy giving learners a portfolio piece, not just a certificate.

Best For

Content marketers wanting influencer tactics Content marketers wanting influencer tactics B2B, B2C, or nonprofit marketing professionals Marketers with some digital experience

Not For

People needing a highly current tool list Learners seeking a quick, passive watch Those wanting only theory, no tools Complete beginners to marketing

Influencer Marketing Strategy Reviews (20)

4.3

20 reviews

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Influencer Marketing Strategy Student

“This was a tremendous benefit to my career. I am a long time marketer,and Greg course made the influencer marketing tactic of today's marketing options crystal.”

4/5
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Lori Wilson

Influencer Marketing Strategy Student

“I really learned a lot about influencer marketing in this course. You get out of online courses what you put into it.”

5/5
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Sam Sieren

Influencer Marketing Strategy Student

“It's nice for a basic understanding of influencer strategy if you're already in marketing. However it is outdated and needs to be updated with new information.”

3/5
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Miljana Parčetić

Influencer Marketing Strategy Student

“Although my master's studies (that I finished 2 years ago) were closely related to the social media and strategic marketing.”

5/5
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Cyril Durand

Influencer Marketing Strategy Student

“Structured, illustrated with solid examples, directly applicable. Highly recommend it.”

5/5
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Tatiana Abasheva

Influencer Marketing Strategy Student

“Badly organized, poor sound and video sometimes, for me, it was a little too obvious. Unfortunately I did not learn much from it.”

2/5
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Ammar Mnla Hasan

Influencer Marketing Strategy Student

“Focused and up to date course backed by hard earned experience, that convincingly sell you on the importance of influencer marketing today.”

5/5
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Ron Benditt

Influencer Marketing Strategy Student

“The trouble is, these are skills that can't easily be taught to humans either. After working through this class, I still do not feel.”

1/5
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Bijal Mehta

Influencer Marketing Strategy Student

“A very informative course. Sometimes it gets a bit lengthy and too monotonous. Some more visuals, excitement and conversations would have been more useful.”

4/5
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Gagan Saini

Influencer Marketing Strategy Student

“Along with keeping the level of course at par with the credibility of university.”

5/5
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12

Results mentioned in reviews are individual experiences and are not guaranteed or typical.

About the Creator

Greg Jarboe

is a YouTube guru and video marketing expert, President and co-founder of SEO-PR, an award-winning content marketing agency he launched in 2003. Author of YouTube and Video Marketing, An Hour a Day and co-author of Digital Marketing Fundamentals, he has written 1,600+ articles and spoken at 80+ industry conferences worldwide.

Acton, MassachusettsInfluencer Marketing

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Contact

Contact form: www.coursera.org/learn/influencer-marketing-strategy

Address: Acton, Massachusetts

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