Influencer Marketing Strategy

    4.3/5(20)

    (20)Social Media Marketing · Online Course

    Reviews, Scores & Student Outcomes

    Summary

    This summary is generated from verified AllPros reviews and may not include every detail.

    Created with AI, based on 20 verified reviews

    4.3/5

    This course offers a genuinely strategic, tactics-plus-theory take on influencer marketing, built on Jarboe's two decades of agency experience and real client case studies (Southwest Airlines, GE, Rutgers). It's best suited to marketers with some existing digital marketing background rather than absolute beginners.

    Some reviewers note repetitive sections. Overall, it's a solid, credible mid-level option in this category.

    Compare win rate

    92%

    Wins in head-to-head program comparisons

    Weekly Top 10

    Not in top 10

    Rank on the AllPros weekly top 10 leaderboard

    AllPros recommends

    We recommend this program

    Strong verified signals for Influencer Marketing Strategy.

    Score history

    Cumulative verified score over the last 6 months

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    4.3/5

    2026 average·20 reviews

    Program traits

    What verified reviewers flagged most often

    20 students tagged at least one strength

    • Real experience
      75%TOP
    • Practical content
      65%AVG
    • High availability
      55%AVG
    • Clear explanations
      35%AVG
    • Community support
      35%AVG
    • Fast results
      35%AVG

    Influencer Marketing Strategy worth the money?

    We ask verified students who took this course whether it was worth the price — their votes help show if the investment paid off.

    100% of verified reviewers said yes.

    How many students finished the course?

    Share of verified reviewers who completed the full program. Green = finished, red = did not finish.

    100%Finished
    • Finished100%
    • Did not finish0%

    About the creator

    Influencer Marketing · Acton, Massachusetts

    Follow on social

    Greg Jarboe

    Influencer Marketing Strategy

    Not found

    Reviews

    Greg Jarboe is a YouTube guru and video marketing expert, President and co-founder of SEO-PR, an award-winning content marketing agency he launched in 2003. Author of YouTube and Video Marketing, An Hour a Day and co-author of Digital Marketing Fundamentals, he has written 1,600+ articles and spoken at 80+ industry conferences worldwide.

    Ratings & reviews

    Ratings & reviews

    4.3/5

    20 reviews

    Rating breakdown

    AllPros reviews are verified and authentic. Here's how.

    10 reviews on this page

    karoly Yaceel

    5/5

    My result

    Very good and highly recommended.

    Pros

    High availabilityCommunity supportReal experience

    About the creator

    not applicable.

    Tero Valley

    5/5

    My result

    Excelent course, I learned a lot!

    Pros

    High availabilityCommunity supportFast results

    About the creator

    not applicable.

    Felipe Rebello

    5/5

    My result

    Very good course. The evaluation method could be improved.

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    not applicable.

    Ariana Fernandez

    5/5

    My result

    Excellent course, you learn a lot of tools!

    Pros

    Practical contentHigh availabilityReal experience

    About the creator

    not applicable.

    Paula Crespo

    5/5

    My result

    Very good course. Not so easy, not so hard. I have learned a lot!

    Pros

    High availabilityFast resultsReal experience

    About the creator

    not applicable.

    Ammar Mnla Hasan

    5/5

    My result

    Focused and up to date course backed by hard earned experience, that convincingly sell you on the importance of influencer marketing today.

    Pros

    Clear explanationsCommunity supportReal experience

    About the creator

    not applicable.

    Gagan Saini

    5/5

    My result

    Along with keeping the level of course at par with the credibility of university.

    Pros

    Clear explanationsFast resultsReal experience

    About the creator

    Greg Jarboe kept the topic interesting throughout the course. Thank you for great insights.

    Tameka Mullins

    5/5

    My result

    I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing.It was excellent!

    Pros

    Practical contentHigh availabilityReal experience

    About the creator

    not applicable.

    Paul Dmyc

    5/5

    My result

    I enjoyed taking the course because I learned more principles regarding digital marketing. The examples and case studies helped. Thank you for the certificate.

    Pros

    Practical contentHigh availabilityFast results

    About the creator

    Thank you for sharing your expertise and experiences.

    Verified learner

    4/5

    My result

    This was a tremendous benefit to my career. I am a long time marketer,and Greg course made the influencer marketing tactic of today's marketing options crystal.

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    Thank you Greg and Rutgers, for making this course accessible and fluid.

    Results mentioned in reviews are individual experiences and are not guaranteed or typical.

    Program Overview

    Online Course

    Learning format

    Social Media Marketing

    Subcategory

    English, with subtitles available in 22 languages

    Course language

    Official program page

    $Free

    Price

    Price may change · updated within 1–2 weeks

    What You'll Learn

    • Measure campaigns using KPIs like applause and amplification rates
    • Apply "schmooze optimization" tactics to engage influencers effectively
    • Find influencers using BuzzSumo, Traackr, and DealMaker tools
    • Use content marketing to strengthen influencer campaigns
    • Apply the two-step flow model of communication
    • Build a tailored influencer marketing strategy for any organization

    Best For

    • Content marketers wanting influencer tactics
    • Content marketers wanting influencer tactics
    • B2B, B2C, or nonprofit marketing professionals
    • Marketers with some digital experience

    Not For

    • People needing a highly current tool list
    • Learners seeking a quick, passive watch
    • Those wanting only theory, no tools
    • Complete beginners to marketing

    What's included

    Still confused?

    Get a reply from the creator within 24 hours.

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