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Unclaimed ProfileThis course provides a comprehensive overview of the influencer marketing landscape across five chapters, covering the fundamentals of influencers and their audiences, effective strategies and campaign budgeting, and key insights for planning, running, and reporting on a campaign. It's built for digital marketers, aspiring entrepreneurs, and influencers alike, requiring only a basic understanding of social media marketing. The course includes roughly 1.5 hours of on-demand video and a certificate of completion upon finishing.
About the creator
Murray Legg
View full profileMarketing & Business · Johannesburg, Gauteng
Introduction to Influencer Marketing
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Murray Legg is a South African technology entrepreneur and co-founder of Webfluential, a global influencer marketing platform connecting influencers with brands. With a background spanning digital platform design, investment banking, biomedical engineering, and corporate finance across China, India, and the Middle East, he built the Influencer Marketing Academy and teaches Introduction to Influencer Marketing on Udemy.
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Navigating brand-influencer collaboration best practices
- Running and reporting on a live campaign
- Setting campaign budgets and strategy fundamentals
- Planning an effective influencer marketing campaign
- Identifying different influencer archetypes and audiences
- Understanding the influencer marketing landscape overview
Best For
- Beginners wanting foundational course structure
- Influencers wanting to work with brands
- Aspiring entrepreneurs entering influencer marketing
- Digital and social media marketers
Not For
- Advanced marketers needing niche, complex tactics
- Those wanting an in-depth strategic deep-dive
- People wanting live, cohort-based coaching
- Those wanting advanced, multinational campaign training
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