Gcobiso
5/5
My result
It's an eye opener because I didn't know that we so much types of influencers.
Pros
Practical contentFast resultsReal experience
About the creator
not applicable.
What do reviewers think about Introduction to Influencer Marketing?
Summary
· Created with AI, based on 15 verified reviews4.3
Created with AI, based on 15 verified reviews
Murray Legg's background as Webfluential's co-founder is independently confirmed, and the course itself has been separately reviewed and included in a legitimate third-party industry roundup (Influencer Marketing Hub), giving it more outside validation than many single-instructor Udemy courses receive. As a short (1.5 hour), foundational-level overview rather than an in-depth strategic deep-dive, it's best suited as a starting point rather than an advanced resource.
Online Course
Learning format
Subcategory
English
Course language
Official program page
$11
Price
Price may change · updated within 1–2 weeks
Learning format
Online Course
Subcategory
Course language
English
Official program page
Price
$11
Price may change · updated within 1–2 weeks
What You'll Learn
- Navigating brand-influencer collaboration best practices
- Running and reporting on a live campaign
- Setting campaign budgets and strategy fundamentals
- Planning an effective influencer marketing campaign
- Identifying different influencer archetypes and audiences
- Understanding the influencer marketing landscape overview
Best For
- Beginners wanting foundational course structure
- Influencers wanting to work with brands
- Aspiring entrepreneurs entering influencer marketing
- Digital and social media marketers
Not For
- Advanced marketers needing niche, complex tactics
- Those wanting an in-depth strategic deep-dive
- People wanting live, cohort-based coaching
- Those wanting advanced, multinational campaign training
FAQ
Still confused?
Get a reply from the creator within 24 hours.
About the creator
Murray Legg
View full profileMarketing & Business · Johannesburg, Gauteng
Murray Legg is a South African technology entrepreneur and co-founder of Webfluential, a global influencer marketing platform connecting influencers with brands. With a background spanning digital platform design, investment banking, biomedical engineering, and corporate finance across China, India, and the Middle East, he built the Influencer Marketing Academy and teaches Introduction to Influencer Marketing on Udemy.
Reviews, Scores & Student Outcomes
Score history
Cumulative verified score over the last 6 months
4.3/5
2026 average·15 reviews
Pros and cons
What verified reviewers flagged most often
15 students tagged at least one strength
- Community support60%
- Fast results60%
- High availability53%
- Practical content47%
- Real experience47%
- Clear explanations33%
Is It Worth the Money?
We ask verified students who took this course whether it was worth the price — their votes help show if the investment paid off.
100% of verified reviewers said yes.
How many students finished the course?
Share of verified reviewers who completed the full program. Green = finished, red = did not finish.
- Finished100%
- Did not finish0%
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Ratings & reviews
Ratings & reviews
See all reviews4.3/5
15 reviews
Rating breakdown
7
6
2
0
0
AllPros reviews are verified and authentic. Here's how.
10 reviews on this page
Nadia
3/5
My result
It is very basic.
Pros
Practical contentClear explanationsReal experience
About the creator
not applicable.
Natasha
5/5
My result
Excellent match and useful info.
Pros
High availabilityCommunity supportFast results
About the creator
not applicable.
Mpumelelo
5/5
My result
Yes, perfect knowledge for my career.
Pros
High availabilityClear explanationsCommunity support
About the creator
not applicable.
Kuhle
5/5
My result
Yes it was, it gave more details in terms of the different influencers and how one can…
Pros
Practical contentCommunity supportReal experience
About the creator
not applicable.
Busi
4/5
My result
The lecturer is quite specific on what he's explaining. And its informative.
Pros
High availabilityClear explanationsFast results
About the creator
not applicable.
Annabel
4/5
My result
The presentation could do with some visual elements. otherwise its informative.
Pros
High availabilityCommunity supportFast results
About the creator
not applicable.
Rethabile
4/5
My result
I learnt a lot in this course. I can recommend it to anyone else who wants to venture…
Pros
Clear explanationsCommunity supportReal experience
About the creator
not applicable.
Vivian Andrea
4/5
My result
It's an interesting course and gives a lot of information for being an introductory…
Pros
Practical contentCommunity supportFast results
About the creator
The professor's presentation/teaching style also makes the course very tedious.
Dean
3/5
My result
I enjoy the content, but loose interest with the speaker's flat tone and seeming…
Pros
High availabilityCommunity supportFast results
About the creator
not applicable.
Results mentioned in reviews are individual experiences and are not guaranteed or typical.
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