Journey Mapping - Deep Dive Lab

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UX Design · Online Course

Journey Mapping - Deep Dive Lab Reviews & Product Details

This course goes beyond typical "sticky notes and touchpoints" journey mapping, teaching a research-grounded approach that incorporates backward journey mapping (historical context), current and future-state maps, and AI-aware service transformation planning. It covers synthesizing real user research into journey maps, building "3D insights" across three strategic map types, and facilitating maps as interactive stakeholder workshops. It includes 8 live sessions, templates, facilitation tips, portfolio artifacts, and an unusually extensive FAQ section addressing common objections.

Best For

Product managers and business analysts Transformation leads and innovation managers Service designers and CX professionals UX researchers and designers

Not For

Those unable to attend live sessions People wanting AI to replace mapping Complete beginners with no research experience Those wanting only free templates

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About the Creator

Frank Spillers

Frank Spillers is a globally recognized UX and Service Design leader with 25+ years of experience, and founder of Experience Dynamics, an award-winning global consultancy. He's led 600+ UX projects worldwide, previously worked with Microsoft, Nike, Intel, and Capital One, and mentors at UX Inner Circle for brands including Google, Harvard, Netflix, and FedEx.

Not publicly disclosedService Design Education

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Contact

Contact form: maven.com/frankspillers/journey-mapping-intensive

Address: Not publicly disclosed

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